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MKT501 : Marketing Management

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Course Info

Course Category

Marketing

Course Level

Undergraduate

Credit Hours

3

Pre-requisites

MGT301, MGT503

Instructor

Mr. Amjad Habib Mirza
Masters in Commerce
University of Toronto, Canada

Course Contents

Benchmark of Marketing, Customer Experience Management, Marketing Orientation, Influence of Marketing Environment on marketing decisions, Marketing Decisions, Marketing Plan, Strategic Marketing Planning, Product, Product Life Cycle (PLC), New product Development (NPD), Consumer Adoption Process, Packaging and labeling, Brand Management, Price and pricing, Pricing Objectives, Penetration Pricing, Price Discrimination, Portfolio Management, Promotion, Advertising, Mind Share, Television commercials, Sales and Selling techniques, Negotiation, Sales force management, Publicity, Public Relation & Corporate Image, Distribution Channels, Supply chain management (SCM), Wholesaling, Retailing, Consumer Behavior, SWOT Analysis, Market Research