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MGT211 : Introduction To Business

Course Overview

Course Synopsis

This course addresses how and why businesses operate the way they do. It covers topics such as nature and scope of business, sole proprietorship, partnership, Joint Stock Company, co-operative societies, business combinations, marketing, advertising, channels of distribution, business finance, management etc. In this way this course will introduce students to the dynamics of global economics and how businesses operate within a global economy.

Course Learning Outcomes

At the end of the course, you should be able to:

  • Identify and analyze the key concepts, terminology and principles guiding formation of a Business Enterprise.
  • Find out some of the reasons why people set up businesses. It could be preceded with the motivations for becoming self-employed.
  • Appreciate the role of Financial Manager.
  • Recognize the key ethical ramifications of purposeful business decisions.
  • Know the formation of a Business Enterprise.

Course Calendar

TopicLectureResourcePage
Introduction1Handout1-11
Organizational Boundaries and Environments2Handout12-15
Business Organization & Sole Proprietorship3Handout16-30
Partnership and Its Characteristics4,5Handout31-44
Joint Stock Company6Handout45-53
What is Meeting7Handout54-65
Cooperative Society8Handout66-71
Concept of Entrepreneurship9Handout72-75
Assignment # 01
Franchising10Handout76-78
Success and Failure of Business11Handout79-81
Foreign Trade and Foreign Business12Handout82-84
Barriers to International Trade13Handout85-86
Stakeholder14Handout87-89
Setting goals and Formulating Strategy15Handout90-93
Human Resource Planning16Handout94-97
Infrastructure for Test17Handout98-101
Compensation and Benefits18Handout102-105
Contemporary Motivational Theories19Handout106-108
Two Factor Theory20Handout109-110
Strategies for enhancing job satisfaction and morale21Handout111-115
MID TERM
Marketing22Handout116-117
The Marketing Environment23Handout118-120
The Marketing Mix24Handout121-122
The Marketing Research25Handout123-127
Consumer Behavior and Marketing Research26Handout128-130
Product, Product types & step for product development27Handout131-133
Product Life Cycle, Branding, Packaging and Labeling28Handout134-137
Pricing and Distribution Mix29Handout138-141
Physical Distribution30Handout142-146
Promotion31Handout147-149
Personal Selling32,33Handout150-154
Sales Promotion34Handout155-157
The Productivity35Handout158-159
Tools for Production Planning36Handout160-163
Total Quality Management37,38Handout164-169
Benchmarking39Handout170-172
Communication40Handout173-175
Non-Verbal Communication Modes41Handout176-179
Application of Information System in the Organizations42Handout180-183
Accounting43Handout184-186
Tools of the Accounting Trade44Handout187-190
Financial Management45Handout191-193
FINAL TERM
Changes in this schedule can be made during the semester as per requirements
 
 
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