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MKT630 : International Marketing

Course Overview

Course Synopsis

Many businesses today have expanded and are continuing to expand in the global arena in search of higher profits and market share. Their success depends on a large extent on their ability to apply business concepts in foreign markets. Given this trend, there has been a big demand for people who are able to apply business principles in an international setting. This course will provide the broad understanding of international marketing and understanding of how organizations might use the marketing discipline to gain Competitive advantage in international context.

Course Learning Outcomes

At the end of the course, you should be able to:

  • Possess the necessary marketing knowledge and skills to understand and function effectively in a global environment
  • Become familiar with the international marketing concepts and applications
  • Develop a cultural sensitivity
  • Enhance their analytical and creative skills
  • Demonstrate a systematic understanding of international marketing informed by current debates, new developments in knowledge and established theories
  • Place management within a wider organizational, cultural and international contextual framework


Course Calendar

TopicLectureResourcePage
Overview of International Marketing1HandoutConsult reference book
International Marketing Process2,3 & 4HandoutConsult reference book
Engaging In International Markets5HandoutConsult reference book
International Trade & Investment Theories6HandoutConsult reference book
International Trade & Investment Theories7HandoutConsult reference book
Quiz No 1
International Marketing Information Requirements8HandoutConsult reference book
International Marketing Information Requirements9HandoutConsult reference book
Foreign National Environments10HandoutConsult reference book
Foreign National Environments11 & 12HandoutConsult reference book
Role of Governments in International Markets13HandoutConsult reference book
Assignment No.1
International Cultural and Social Environments14HandoutConsult reference book
International Cultural and Social Environments15HandoutConsult reference book
Determining Export Potential in International Markets16HandoutConsult reference book
Determining Export Potential in International Markets17HandoutConsult reference book
International Marketing Research Process18HandoutConsult reference book
Quiz No.2
International Marketing Research Process19, 20 & 21HandoutConsult reference book
Modes of Entry into International Markets22HandoutConsult reference book
Mid-Term Exams
Modes of Entry into International Markets 223HandoutConsult reference book
Modes of Entry into International Markets 124HandoutConsult reference book
International Marketing Research Process 425HandoutConsult reference book
International Marketing Research Process 326HandoutConsult reference book
International Marketing Research Process 227HandoutConsult reference book
International Marketing Research Process 128HandoutConsult reference book
Determining Export Potential in International Markets 229HandoutConsult reference book
Quiz No.3
Determining Export Potential in International Markets 130HandoutConsult reference book
International Cultural and Social Environments 231HandoutConsult reference book
International Cultural and Social Environments 132HandoutConsult reference book
GDB No.1
Role of Governments in International Markets33HandoutConsult reference book
Foreign National Environments 334HandoutConsult reference book
Foreign National Environments 235HandoutConsult reference book
Foreign National Environments 136HandoutConsult reference book
International Marketing Information Requirements37HandoutConsult reference book
International Marketing Information Requirements 138HandoutConsult reference book
International Trade & Investment Theories39HandoutConsult reference book
International Trade & Investment Theories 140HandoutConsult reference book
Engaging In International Markets41HandoutConsult reference book
Quiz No.4
International Marketing Process 342HandoutConsult reference book
International Marketing Process 243HandoutConsult reference book
International Marketing Process 144HandoutConsult reference book
Overview of International Marketing45HandoutConsult reference book
****NOTE: This is a tentative Activity schedule. Any changes if made shall be communicated via announcement
 
 
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