Home > Courses > Marketing > MKT630

MKT630 : International Marketing

Course Overview

Course Synopsis

Many businesses today have expanded and are continuing to expand in the global arena in search of higher profits and market share. Their success depends on a large extent on their ability to apply business concepts in foreign markets. Given this trend, there has been a big demand for people who are able to apply business principles in an international setting. This course will provide the broad understanding of international marketing and understanding of how organizations might use the marketing discipline to gain Competitive advantage in international context.

Course Learning Outcomes

At the end of the course, you should be able to:

  • Possess the necessary marketing knowledge and skills to understand and function effectively in a global environment
  • Become familiar with the international marketing concepts and applications
  • Develop a cultural sensitivity
  • Enhance their analytical and creative skills
  • Demonstrate a systematic understanding of international marketing informed by current debates, new developments in knowledge and established theories
  • Place management within a wider organizational, cultural and international contextual framework


Course Calendar

TopicLectureResourcePage
Overview of International Marketing1HandoutConsult reference book
International Marketing Process2,3 & 4HandoutConsult reference book
Engaging In International Markets5HandoutConsult reference book
International Trade & Investment Theories6HandoutConsult reference book
Quiz No.1
International Trade & Investment Theories7HandoutConsult reference book
International Marketing Information Requirements8HandoutConsult reference book
International Marketing Information Requirements9HandoutConsult reference book
Foreign National Environments10HandoutConsult reference book
Foreign National Environments11 & 12HandoutConsult reference book
Assignment No.1
Role of Governments in International Markets13HandoutConsult reference book
International Cultural and Social Environments14HandoutConsult reference book
International Cultural and Social Environments15HandoutConsult reference book
Determining Export Potential in International Markets16HandoutConsult reference book
Determining Export Potential in International Markets17HandoutConsult reference book
International Marketing Research Process18HandoutConsult reference book
Quiz No.2
International Marketing Research Process19, 20 & 21HandoutConsult reference book
Modes of Entry into International Markets22HandoutConsult reference book
Mid-Term Exams
Modes of Entry into International Markets 223HandoutConsult reference book
Modes of Entry into International Markets 324HandoutConsult reference book
Modes of Entry into International Markets 425HandoutConsult reference book
Modes of Entry into International Markets 526HandoutConsult reference book
Modes of Entry into International Markets 627HandoutConsult reference book
Modes of Entry into International Markets28HandoutConsult reference book
International Strategic Alliances29HandoutConsult reference book
International Consumer Markets30HandoutConsult reference book
International Business Markets31HandoutConsult reference book
International Target Marketing32HandoutConsult reference book
International Market Segmentation 133HandoutConsult reference book
GDB No.1
International Market Segmentation 234HandoutConsult reference book
International Market Segmentation 335HandoutConsult reference book
International Market Segmentation 436HandoutConsult reference book
International Marketing Mix - Product Policy 137HandoutConsult reference book
International Marketing Mix – Product Policy 238HandoutConsult reference book
International Marketing Mix – Product Policy 339HandoutConsult reference book
Quiz No.3HandoutConsult reference book
International Marketing Mix – Product Policy 440HandoutConsult reference book
Introducing New Products in International Markets41HandoutConsult reference book
Pricing In International Markets42HandoutConsult reference book
International Marketing Channels43HandoutConsult reference book
Promoting In International Markets44HandoutConsult reference book
Revision45
***Note: This is a tentitive post-mid schedule. Any changes will be itimated via announcement.
 
 
Back to Top