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MGT301 : Principles of Marketing

References

Book Title:

Principles of Marketing

Citation:

Kotler & Armstrong (2011)

Author:

Philip Kotler and Gary Armstrong

Edition:

14th Edition

ISBN:

0132167123, 9780132167123

Publisher:

Prentice Hall Inc.

URL:

http://www.pearsonhighered.com/educator/product/Principles-of-Marketing/9780132167123.page

Copyright:

2012

Book Title:

Principles of Marketing

Author:

Frances Brassington, Stephen Pettitt

Edition:

illustrated

ISBN:

0273695592, 9780273695592

Publisher:

Prentice Hall, 2006

Copyright:

Prentice Hall

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