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MKT610 : Customer Relationship Management

References

Book Title:

Customer Relationship Management

Citation:

Mohammed and Sadadevan (1st Edition)

Author:

H Peeru Mohammed & A Sadadevan

Edition:

1st (Indian) Edition

ISBN:

81-259-1205-3

Publisher:

VIKAS Publishing House Pvt Ltd

Copyright:

2002,VIKAS Publishing House Pvt Ltd

Book Title:

Customer Relationship Management

Citation:

Kincaid (1st Edition)

Author:

Judith W. Kincaid

Edition:

1st Edition

ISBN:

81-7758-134-1

Publisher:

Pearson Education

Copyright:

2003 by Hewlett-Packard Company

Book Title:

Customer Relationship Management

Citation:

Zikmund; Mcleod,Jr & Gilbert (2005)

Author:

William G.Zikmund; Raymond Mcleod,Jr; Faye W. Gilbert

Edition:

Wiley student edition

ISBN:

978-81-265-2805-9

Publisher:

John Wiley & sons, INC., U.K.

Copyright:

2003,2004,2005

Book Store:

Allied book store, Lahore

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