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MKT611 : Marketing Research

References

Book Title:

Exploring Marketing Research

Citation:

Zikmund (7th Edition)

Author:

William G. Zikmund

Edition:

7th

ISBN:

0030262186

Publisher:

Dryden Press

URL:

http://www.ebay.com/itm/Exploring-Marketing-Research-William-G-Zikmund-/160417443525

Book Title:

Marketing Research

Citation:

Malhotra (6th Edition)

Author:

Naresh K Malhotra

Edition:

6th

ISBN:

0-13-608543-1

Publisher:

Prentice Hall

URL:

http://www.mypearsonstore.com/bookstore/product.asp?isbn=0136085431&xid=PSED

Copyright:

2010

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