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MKT621 : Advertising & Promotion

References

Book Title:

Advertising and Promotion

Citation:

Belch and Belch (6th Edition).

Author:

George E.Belch & Michael A. Belch

Edition:

6th

ISBN:

0073101265

Publisher:

San Diego State University

URL:

www.mhhe.com/belch7e

Copyright:

2007

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