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MKT624 : Brand Management

References

Book Title:

Brand Asset Management

Citation:

Davis (2nd edition)

Author:

Scot M. Davis

Edition:

2nd

Publisher:

John Wiley & Sons Inc

URL:

http://www.prophet.com/downloads/books/bam_review.pdf

Book Title:

The New Strategic Brand Management

Citation:

Kapferer (4th edition)

Author:

J N Kapferer

Edition:

4th

Publisher:

Kogan Page India Private Limited

Book Title:

Strategic Brand Management ( Building , Measuring, and Managing Brand Equity)

Citation:

Keller (3rd edition)

Author:

Kavin Lane Keller

Edition:

3rd

Publisher:

PEARSON

URL:

http://www.pearsoned.co.uk/bookshop/detail.asp?item=100000000274369

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