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MKT625 : Services Marketing

References

Book Title:

Services Marketing: Integrating Customer Focus Across the Firm

Citation:

Zeithaml, Bitner and Gremler ( Fifth edition)

Author:

Valarie A. Zeithaml, Mary Jo Bitner,Dwayne D. Gremler

Edition:

edition 5/e

ISBN:

ISBN 13 9780073380933

Publisher:

McGraw-Hill Higher Education

Book Title:

Services Marketing- People, Technology, Strategy.

Citation:

Christopher,Jochen and Jayanta ( Sixth edition)

Author:

Lovelock. Christopher, Wirtz.Jochen, Chatterjee Jayanta

Edition:

Sixth edition

ISBN:

978-81-317-2597-9

Publisher:

Pearson Education, Inc. Prentice Hall

Copyright:

2010

Book Store:

Allied book company, Lahore

Book Title:

Services Marketing – A Management Perspective

Citation:

McColl, Callaghan and Palmer ( First edition)

Author:

Rod McColl, Bill Callaghan, and Adrian Palmer

Edition:

first

Publisher:

McGraw Hill

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