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MKT627 : Sales Management

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Course Info

Course Category

Marketing

Course Level

Undergraduate

Credit Hours

3

Pre-requisites

N/A

Instructor

Ahsan Umar
Master of Philosophy (M.Phil.), Business Administration & MS Logistics and Supply Chain Management, Logistics, Materials, and Supply Chain Management
Institute of Business Administration & University of Management and Technology

Course Contents

Modules that will cover this course of Sales Management are:

  1. Sales management functions, sales strategies and the goals of sales management
  2. Development of the selling function/sales program
  3. Developing the sales goals and structure of the sales force (organizing the sales force)
  4. Building the sales program (hiring, recruiting and training of the sales people etc.)
  5. Management, controlling and leading the sales force