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ENG301 : Business Communication

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Course Info
Course Category	English
Course Level	Undergraduate
Credit Hours	3
Pre-requisites	ENG101, ENG201, MCM301
Instructor	Mr. Shakeel Amjad MPhil Beacon House National University

Course Contents
Introduction to Communication Flow of Communication Theories of Communication The Process of Communication and Misconceptions Barriers in Effective Communication Non-verbal Communication Non-verbal Communication Traits of Good Communicators Principles of Business Communication Concreteness Consideration Intercultural Communication Intercultural Communication Individual Cultural Variables Process of Preparing Effective Business Messages The Appearance and Design of Business Messages The Appearance and Design of Business Messages Communication through Technology Basic Organizational Plans Inquiries and General Requests Inquiries and General Requests Letter Writing (Placing Orders) Letter Writing (Claim Letter) Letter Writing (Adjustment Letter) Collection Letter Sales Letter Memorandum and Circular Minutes of the Meeting Business Reports Business Reports (Letter Reports) Business Reports (Formal Reports) Market Reports Job Search and Employment Resume Writing Resume and Application Letter Job Inquiry Letter and Interview Process of Preparing the Interview Oral Presentation Oral Presentation Language Practice and Negotiation Skill Negotiation and Listening Thesis Writing and Presentation Thesis Writing and Presentation Research Methodology Research Methodology