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ENG516 : Teaching Business Communication

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Course Info
Course Category	English
Course Level	Undergraduate
Credit Hours	3
Pre-requisites	N/A
Instructor	Dr. Filza Waseem PhD National University of Modern Languages, Pakistan

Course Contents
What is Business Communication? Origin of Business Communication Scope of Business Communication Development of Business Communication Important terms in Business Communication and ESP, EAP, EOP, EMP, ERPP Approach not Product The Business English Learner The Teaching Context The Business English Teacher Language in Context Teaching Business English Rationale of the Course Linguistic Competence Discourse Competence Intercultural Competence Approaches to Teaching English Communicative Language Teaching Task Based Learning Dealing with Professional Content – the Contentious Issue/Organization in Business Evolution of Management /Division of Labor Key issues in Management/Business Sectors Language of Business: Grammar, Vocabulary Communication Skills in Business: Accuracy, Fluency, Effectiveness Communication Skills in Management: Leadership, Team Building, Delegation What are Needs? What are Target Needs? Current and Target Situation – the Gap Learning Needs Necessities, Lacks, Wants Analyzing Learning Needs Uniqueness of Learning Situation Communication Needs Main Priorities Pedagogical Needs Language Styles Business Needs Main Priorities-I Aims Setting Objectives Smart Objectives Teaching and Business Objectives Performance (Behavioral ) Objectives Program Outline and Trainee Briefing Syllabus Design Syllabus Components What is to be Covered and in what Order Syllabus Components (Slide) Organizing the Syllabus: Difficulty, Familiarity, and Need Sample Course Outlines Negotiating the Syllabus Using Learners’ Input Negotiating Priorities Using the Syllabus Managing Logistics: Practical Considerations Instructions: Course title, Venue, Duration Scope of Materials and Equipment Ready-made Materials Authenticity: Real World/Teaching Purpose Tailor-made material – Generating/Adapting Using Corpora Learner as Resource Framework Materials Course Books Criteria for Course Books Using Course Books Supplementary Materials Teacher-made Supplementary Materials Authentic materials: Definition and Use Types and Sources Selection and Adaptation of Authentic Materials Using Authentic Materials for Developing various Skills Using Role-Plays and Simulations Using Case Studies Stages of Lesson Planning Stage One Stage Two and Three Stage Four and Five Stage Six Lesson Evaluation Learning Styles Classification of Learning Styles The Four Learning Styles Learning Strategies Learning Styles and Strategies Teaching of Strategies Giving Feedback The Evaluators Trainee Evaluation Evaluating the Course Guidelines for giving Feedback The Timing of giving Feedback One to one or group training Dealing with Individuals Teaching or Training The Classroom as Bridge Training Styles Sharing Control Clarity Conciseness Accuracy Ethics Organization Avoiding Biased Language Speaking skills Listening skills Reading skills Writing skills Vocabulary Grammar Socializing Story-telling/Meet the guest Small talk, in pairs, small groups Telephoning: standard lexical phrases, survival strategies Structure of Telephone Conversations Speaking on the Phone Presentations Structure: Openings Structure: Main Body, Conclusion Language for Presentations Preparing for Presentations Practice of Presentations Business Meetings Language in Meetings Activities: Role-play, Simulations Teaching Negotiations Stages in Negotiation Language and other Negotiating Skills Business Writing: The Process Prewriting Writing Rewriting The Context of Writing Activities for Practice Letters Reasons for Writing Letters Components of Letters Optional Components Types of Letters Formats of Letters Memos/Emails Reasons for Writing Memos Why is e-mail Important Criteria for Writing emails Reasons for Writing e-mails Techniques for Writing Effective e-mails Short, Informal Reports Types of Report Criteria for writing Reports: Organization Development Audience Style CVs / Resumes Components of a CV Functional/Chronological Resume Ethical Considerations Effective Resume Style Methods of Delivery Proposals Criteria for Proposals Abstracts, Introduction Discussion Conclusion and Recommendations Glossary, Works Cited, Appendices Long, Formal Reports Components: Front Matter Components: Abstract/Introduction Components: Discussion Components: Back Matter Research in Long Reports Technology and Business English Teaching Technology as Communicative Space Using the Internet to teach Business English Language Learning/Publisher's resources Web quests E-learning in practice Areas in Business Communication Business English for Management Business English for Administration Business English for Customer Services and Distribution Business English for Marketing Business English for Finance Legal English Teaching Legal English Aviation English Comprehension and Negotiation of Meaning Cognitive Load, Politeness and Mitigation Teaching Aviation English Business for Medical Purposes – EMP for Doctors EMP Course Content and Activities EMP Research and Publication Materials in EMP EMP – For Nursing Linguistic Content of Tasks and Activities Business English for Academic Purposes Purposes and Descriptions Genre Descriptions Teaching of English for Thesis Writing English for Research Publication Purposes (ERPP) Curriculum of ERPP Distance Learning Advantages of Distance Learning Disadvantages The Role of Teacher and Teaching Materials Giving Feedback. Designing Courses Teaching by Telephone Practical Tasks Language for Telephoning E-learning Possibilities Learning Platforms Using the Internet for Teaching Business Communication Traditional Distance Education Teaching Business in Distance Teaching Business Communication Online Assessment in Distance Teaching Feedback in Distance Teaching F2F Interaction What is culture? Multiculturalism Culture and the Teaching of Business English Defining Terms for Multicultural Audience Guidelines for Multicultural Communication Ethnocentrism What is Intercultural Training? Cross Cultural Communication Problems in Cross Cultural Communication Dividing society into Individualistic and Collectivistic High context verses Low Context Deconstructing Low- and High-context Societies 5 Areas of Potential Difference: Is Silence Golden? Conversational Routines The Face of Politeness How to ask for things: Requests Power Differentials in Family Equality and Hierarchy in the Workplace Confucianism and Communication patterns in East Asia Time, Power Distance, Uncertainty and Avoidance Masculinity versus Femininity, Long Term Orientation, Universalism versus Particularism a. Neutral versus Emotional b. Specific versus Diffuse c. Status d. Relationship with Nature Verbal Non Verbal/Paralanguage Company Culture Generating Discussion Understanding own culture Increasing Awareness Cultural Shock/Rules of the game Managing Cross Cultural Conflicts Critical Incidents Assessment and Evaluation in Business Communication Teaching Principles of a Test Summative and Formative Assessment Quantitative and Qualitative Assessment Testing Learners Testing Speaking Skills Testing Reading Skills Testing Writing skills Task Based Test Commercially available tests Backwash effect Item Types Choosing a Test Using Computers Evaluating: using Feedback and Observation Peer and Self Feedback Reflective Practitioner The Customers’ Perspective Context of Globalization Changed Needs English for Academic Purposes: EAP and ERPP Methodologies and Materials Cross-cultural Awareness Growing Professionalism

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