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MGT301 : Principles of Marketing

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Course Info

Course Category

 Marketing

Course Level

 Undergraduate

Credit Hours

 3

Pre-requisites

 N/A

Instructor

 Dr. Muhammad Rizwan Saleem Sandhu
PhD Management (SME Branding)
University of Management and Technology, Lahore

Course Contents

Topic-001 About the Course Topic-002 Recommended Readings Topic-003 How to Study? Topic-004 Course Activities & Assessments Topic-005 Marketing and My Life Topic-006 What is Marketing? Topic-007 Defining Marketing Topic-008 Marketing Vocabulary I Topic-009 Marketing Vocabulary II Topic-010 Marketing As Demand Management Topic-011 Demand Situations Topic-012 Marketing Orientations I Topic-013 Marketing Orientations II Topic-014 Defining Marketing Management Topic-015 Managing Customer Relationships Topic-016 Capturing Customer Value Topic-017 New Trends in Marketing Topic-018 Changing Marketing Landscape Topic-019 How Does Marketing Work? Topic-020 The Marketing Environment Topic-021 Marketing Micro Environment Topic-022 Actors of Microenvironment Topic-023 Publics I Topic-024 Publics II Topic-025 The Macroenvironment Topic-026 Demographic Environment Topic-027 Economic Environment Topic-028 Natural Environment Topic-029 Technological Environment I Topic-030 Technological Environment II Topic-031 Political Environment Topic-032 Cultural Environment Topic-033 Responding to Environment Topic-034 Organization & Marketing Strategy Topic-035 Environment Analysis Topic 036 Internal Analysis Topic-037 Vision Topic-038 Mission Topic-039 Objectives Topic-040 Business Portfolio Topic-041 Portfolio Analysis, BCG Matrix Topic-042 Product-Market Expansion Grid Topic-043 Value Chain Topic-044 Market Segmentation Topic-045 Managing Marketing Strategy Topic-046 Return on Marketing Investment Topic-047 Managing Marketing Information Topic-048 Internal data Topic-049 How does Marketing Information System Work? Topic-050 Marketing Research Process Topic-051 Types of Research Topic-052 Meaning of Data Topic-053 Types of Research Techniques Topic-054 Different Contact Methods for Data Collection Topic-055 Consumer Buyer Behaviour
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