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MGT301 : Principles of Marketing

Course Overview

Course Synopsis

This course gives the students a comprehensive, innovative, managerial and practical introduction to marketing. Specifically, how to use the different concepts in developing marketing strategies and performing marketing analysis, Customer analysis, company analysis and competitor analysis. It also gives an insight to make students familiar with the concept of Marketing Mix (product, pricing,promotion, and distribution strategies) It also enhances the students problem solving and decision making abilities by learning how to leverage strategic marketing analysis to inform tactical marketing mix decisions while providing you with a comprehensive framework to evaluate marketing decisions and to create successful marketing initiatives. This course also expands your knowledge of the marketing industry while increasing your awareness of the strategic and tactical decisions behind today’s top performing brands.

Course Learning Outcomes

At the end of the course, you should be able to:

  • Apply the basic principles and tools of marketing.
  • Discuss concepts, tools, and skills necessary in developing an effective marketing and implementation plan, with a particular emphasis on customer satisfaction
  • Develop an in-depth understanding of the field of marketing and to integrate theoretical concepts with practical marketing problems.
  • Improve the ability to analyze marketing problems and provide implementable solutions.
  • Discuss the importance of critical marketing decision-making.
  • Know how to analyze markets and identify appropriate segmentation criteria to discover promising market niches.


Course Calendar

TopicLectureResourcePage
Theme 1: Understanding MarketingLecture No.1 till 19Video Lectures
Theme 2: Marketing EnvironmentLecture No.20 till 33Video Lectures
Theme 3: Organization and Marketing StrategyLecture No.34 till 46Video Lectures
Theme 4: Managing Marketing InformationLecture No.47 till 54Video Lectures
Theme 5: Consumer Markets And Consumer Buyer BehaviorLecture No.55 till 69Video Lectures
Theme 6: Business Markets And Business Buyer BehaviorLecture No.70 till 77Video Lectures
Midterm Exams
Theme 7: Customer Driven Marketing StrategyLecture No.78 till 89Video Lectures
Theme 8: Product, Brands and ServicesLecture No.90 till 107Video Lectures
Theme 9: Price and PricingLecture No.108 till 118Video Lectures
Theme 10: Marketing CommunicationLecture No.119 till 134Video Lectures
Theme 11: Place/DistributionLecture No.135 till 143Video Lectures
Theme 12: Sustainable MarketingLecture No.144 till 154Video Lectures
Theme 13: Digital MarketingLecture No.155 till 161Video Lectures
Final Term Exams
***This is tentative pre-mid schedule, any change, if made, will be intimated via announcement.
 
 
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