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MKT529 : Export Marketing

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Course Info
Course Category	Marketing
Course Level	Undergraduate
Credit Hours	3
Pre-requisites	MGT301
Instructor	PROF. DR. MUBBSHER MUNAWAR KHAN PhD Institute for International Marketing Management (IMM)

Course Contents
1 Introduction to Export Marketing 2 Decision making for exports 3 Export Process 4 Export Planning 5 Export planning part 2 6 Sources of Information for Marketing Research and Planning 7 Trade exhibitions and Fairs 8 Export Marketing-Help from Commercial attaches and foreign missions 9 Understanding Country Markets 10 Ways to enter Export Markets 11 Display Centers 12 GSP (Generalized Scheme of Preferences) 13 Quotas in Export Marketing 14 Targetting 15 Targeting Part 2 16 Use of Internet in exports 17 Dynamics contributing to Buyer Decision Making 18 Business Etiquettes 19 Agents and Distributors 20 Agents and Distributors part 2 21 Export Contracts 22 Export Contracts Part 2 23 Documents for export shipment 24 Documents for export shipment part 2 25 Quality issues regarding export 26 Quality issues regarding export part 2 27 ISO-14000 28 CE Mark 29 Export Pricing 30 Issues of Inflation and currency fluctuation 31 Rebates on exports 32 Letter of Credit 33 Documents against acceptance 34 Export Financing 35 Export financing part 2 36 L/C as tool of trade finance 37 International disputes 38 Export Credit insurance 39 Packaging and labeling and intellectual property rights 40 Packaging and Labeling and intellectual property rights Part 2 41 Packaging and Labeling and intellectual property rights Part 3 42 Insurance of export goods 43 Clearing and forwarding agents 44 Best modes of transportation for export products 45 Government schemes for importing inputs for exports

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