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MKT529 : Export Marketing

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Course Info

Course Category

Marketing

Course Level

Undergraduate

Credit Hours

3

Pre-requisites

N/A

Instructor

PROF. DR. MUBBSHER MUNAWAR KHAN
PhD
Institute for International Marketing Management (IMM)

Course Contents

Decision Making for Exports, Planning for Export, Identifying Country Markets, Customer Targeting, Communication with Customers, Cultural Issues, Agents & Distributors, Contractual Documents, Quality, Pricing, Financing & Payments, Packaging & Labeling and Intellectual Property Rights, Transportation & Documentation, Cleaning & Forwarding Agents, Environmental Issues, Human Resource Development, Ministries & Government Departments, World Trade Organization, Sector Specific Issues