Course Overview
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Course Synopsis
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Export marketing deals with marketing goods and services in international market. This course deals with in depth understanding of various export marketing concepts including decision making and planning for exports.Market segmentation and targeting are important not only in national market but for exports as well. This concept will also be thoroughly discussed in this course. Packaging, labeling and financing issues for export goods will be critically analyzed. There are several international organizations that deal with trade related issues. Students will also go through in depth knowledge about these organizations and their procedures.
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Course Learning Outcomes
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Learning Outcomes
- • To emphasize the importance of export marketing as an international business activity which contributes in a country’s GDP and helps in bridging the balance of payment gap
- • To emphasize the importance of export marketing as an international business activity which contributes in a country’s GDP and helps in bridging the balance of payment gap
- • Enhance knowledge based decision making in international marketing arena.
- • It will equip students with skills required for efficient and effective export management
- • This course will serve as capacity building exercise for potential exporters/export executives.
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Course Calendar
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Week 01
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1
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Introduction to Export Marketing
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2
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Decision making for exports
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Week 02
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6
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Sources of Information for Marketing Research and Planning
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Week 03
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7
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Trade exhibitions and Fairs
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8
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Export Marketing-Help from Commercial attaches and foreign missions
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9
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Understanding Country Markets
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Week 04
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10
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Ways to enter Export Markets
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12
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GSP (Generalized Scheme of Preferences)
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Week 05
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13
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Quotas in Export Marketing
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Week 06
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16
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Use of Internet in exports
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17
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Dynamics contributing to Buyer Decision Making
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Week 07
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19
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Agents and Distributors
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20
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Agents and Distributors part 2
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Week 08
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22
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Export Contracts Part 2
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23
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Documents for export shipment
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24
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Documents for export shipment part 2
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Week 09
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25
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Quality issues regarding export
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26
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Quality issues regarding export part 2
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Week 10
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30
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Issues of Inflation and currency fluctuation
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Week 11
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33
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Documents against acceptance
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Week 12
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35
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Export financing part 2
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36
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L/C as tool of trade finance
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Week 13
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37
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International disputes
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38
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Export Credit insurance
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39
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Packaging and labeling and intellectual property rights
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Week 14
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40
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Packaging and Labeling and intellectual property rights Part 2
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41
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Packaging and Labeling and intellectual property rights Part 3
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42
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Insurance of export goods
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Week 15
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43
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Clearing and forwarding agents
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44
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Best modes of transportation for export products
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45
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Government schemes for importing inputs for exports
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