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MCM401 : Fundamentals of Public Relations

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Course Info

Course Category

 Mass Communication

Course Level

 Undergraduate

Credit Hours

 3

Pre-requisites

 MGT111

Instructor

 Dr. Mohammad Tariq Bucha
Ph.D. (Public Relations & Marketing)
University of the Punjab

Course Contents

1 Introduction & Brief History 2 How Does Public Relations Work 3 Public Relations Distinguished 4 Work Undertaken by PR Department 5 Planning Public Relations Programes 6 Medias of PR 7 Press Relations 8 Created Private Media 9 Special Uses of Public Relations 10 Budgeting in PR 11 Public Relations Problems 12 Psychology of Public Relations 13 Public Relations for Trade Associations 14 Public Relations & Labor Unions 15 Public Relations for Educational Institutions 16 Using Advertising for P R Communication 17 Role of Public Relations in Marketing 18 Corporate image & Corporate identity 19 How to develop E-PR 20 SPONSORSHIP—An important PR tool 21 House Journals 22 Crisis & Public Relations 23 Advertising 24 International Public Relations 25 Public Relations Consultancy 26 How to Educate Market 26 27 Modern Day Values of PR 28 Communication Channels & Media 29 Tactics & Techniques 30 Campaigns 31 PR Publics & Public Opinion Identifying & Describing Publics 32 PR & Research 33 PR & Research Contd. 34 Problems Solving Strategies 35 Persuasion & Communication Theories 36 Persuasion & Communication Theories Contd. 37 Public Relations & Law 38 Public Relations & Case Studies 39 PR and Printing Processes 40 Public Speaking -- A PR TOOL 41 PR -- Coping with Unexpected 42 Dreams and Realities of PR 43 Changing into Overdrive 44 Getting on with PR 45 Fundamentals of a Successful Newsletter
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