Course Overview
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Course Synopsis
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This course endeavors to introduce the multidimensional understanding of Public Relations not only as defined but also as practiced. The main focus will be on describing various Public Relations tools, their importance and guidelines for using them effectively. Students will be introduced to the basics of public relations writing including the concepts of good writing, techniques for persuasive writing and finding and generating newsworthy information. They will study the do’s and don’ts of writing media releases for the print and electronic media, feature articles, newsletters and speeches. The course will also highlight the importance and utility of conducting research in Public Relations.
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Course Learning Outcomes
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At the end of this course, you should be able to:
- Define the basic process of public relations and be able to plan and implement strategic public relations programs
- Know how to use communication strategies to achieve organizational goals
- Elaborate audience analysis, effective persuasion and the tools of the trade
- Demonstrate an understanding of and apply the professional code of ethics for public relations practitioners.
- Demonstrate an understanding of communication theory and its application to written public relations documents.
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Course Calendar
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1
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Introduction & Brief History
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2
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How Does Public Relations Work
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3
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Public Relations Distinguished
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4
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Work Undertaken by PR Department
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5
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Planning Public Relations Programmes
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9
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Special Uses of Public Relations
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Quiz 1
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11
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Public Relations Problems
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12
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Psychology of Public Relations
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13
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Public Relations for Trade Associations
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Assignment
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14
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Public Relations & Labour Unions
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15
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Public Relations for Educational Institutions
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16
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Using Advertising for P R Communication
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17
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Role of Public Relations in Marketing
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18
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Corporate image & Corporate identity
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Quiz 2
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20
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SPONSORSHIP—An important PR tool
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22
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Crisis & Public Relations
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Mid term Exams
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24
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International Public Relations
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25
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Public Relations Consultancy
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Quiz 3
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27
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Modern Day Values of PR
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28
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Communication Channels & Media
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31
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PR Publics & Public Opinion Identifying & Describing Publics
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34
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Problems Solving Strategies
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35
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Persuasion & Communication Theories
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GDB
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36
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Persuasion & Communication Theories Contd.
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37
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Public Relations & Law
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38
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Public Relations & Case Studies
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39
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PR and Printing Processes
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40
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Public Speaking -- A PR TOOL
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Quiz 4
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41
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PR -- Coping with Unexpected
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42
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Dreams and Realities of PR
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43
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Changing into Overdrive
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45
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Fundamentals of a Successful Newsletter
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Final term Exams
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