Defining communication, Paradigms, What is a theory,
Kinds of problems theory addresses, Communication processes, Concept of Mass
Communication, Normative theories, Authoritarian theory, Libertarian theory,
Civic or public journalism, Limitations of Media Theory, Commercialism, How the
idea of Propaganda emerged in the mass society, Limited Effects of Media,
Middle range theory and the Mass consolidation of the limited effects,
Klapper‘s Phenomenistic theory, Diffusion theory, Challenging the Dominant
paradigm, Social Cognitive Theory, Observational Learning and Modeling,
Abstract modeling, Modeling from Mass Media, Variables that enhance priming
effects, Cultivation of perceptions of social reality, Systems Theories of
Communication Processes, Systems Theories Of Communication Processes,
Mathematical theory of communication, Applying systems models to human
communication, Emergence of critical and cultural theories of mass
communication, The mediation concept, Positions Relating to Social Integration,
Rise of cultural theories in Europe Marxist Theory, Key arguments in Marxist
perspective, Marxist theory, Communication and culture, The Frankfurt school,
Culture Industry, Hegemony, Political economy theory, Four ways in which media
owners limit diversity, Criticism on Political Economy Theory, Power of
Advertising, Agenda setting theory, Spiral of silence theory, Marshall McLuhan:
the medium is the message and massage, Knowledge gap theory, Media Systems
Dependency theory, Uses and
Gratification Theory, Reception
Analysis Theory, Framing
and Framing Analysis ,Information Processing theory,
Trends in Mass Communication, Interpersonal communication, Communication
Channels, Interpersonal Communication, Types and Four Principles of
Interpersonal Communication, Barriers
against Effective Interpersonal Communicati2o7n, Overcoming the Barriers of
Effective Interpersonal Communication, Globalization problems, Media Literacy
Movement