MCM511 : Theories of Communication

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Course Info

Course Category

Mass Communication

Course Level


Credit Hours





Professor Dr. Bushra H. Rahman
Ph.D in Mass Communication
University of the Punjab

Course Contents

Defining communication, Paradigms, What is a theory, Kinds of problems theory addresses, Communication processes, Concept of Mass Communication, Normative theories, Authoritarian theory, Libertarian theory, Civic or public journalism, Limitations of Media Theory, Commercialism, How the idea of Propaganda emerged in the mass society, Limited Effects of Media, Middle range theory and the Mass consolidation of the limited effects, Klapper‘s Phenomenistic theory, Diffusion theory, Challenging the Dominant paradigm, Social Cognitive Theory, Observational Learning and Modeling, Abstract modeling, Modeling from Mass Media, Variables that enhance priming effects, Cultivation of perceptions of social reality, Systems Theories of Communication Processes, Systems Theories Of Communication Processes, Mathematical theory of communication, Applying systems models to human communication, Emergence of critical and cultural theories of mass communication, The mediation concept, Positions Relating to Social Integration, Rise of cultural theories in Europe Marxist Theory, Key arguments in Marxist perspective, Marxist theory, Communication and culture, The Frankfurt school, Culture Industry, Hegemony, Political economy theory, Four ways in which media owners limit diversity, Criticism on Political Economy Theory, Power of Advertising, Agenda setting theory, Spiral of silence theory, Marshall McLuhan: the medium is the message and massage, Knowledge gap theory, Media Systems Dependency theory, Uses and  Gratification  Theory,  Reception  Analysis  Theory,  Framing  and  Framing  Analysis ,Information Processing theory, Trends in Mass Communication, Interpersonal communication, Communication Channels, Interpersonal Communication, Types and Four Principles of Interpersonal   Communication,   Barriers   against   Effective   Interpersonal   Communicati2o7n, Overcoming the Barriers of Effective Interpersonal Communication, Globalization problems, Media Literacy Movement