Course Info
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Course Category
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Mass Communication
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Course Level
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Undergraduate
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Credit Hours
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3
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Pre-requisites
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MCM101, MCM301
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Instructor
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Professor Dr. Bushra H. Rahman
Ph.D in Mass Communication
University of the Punjab
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Course Contents
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Defining communication, Paradigms, What is a theory, Kinds of problems theory addresses, Communication processes, Concept of Mass Communication, Normative theories, Authoritarian theory, Libertarian theory, Civic or public journalism, Limitations of Media Theory, Commercialism, How the idea of Propaganda emerged in the mass society, Limited Effects of Media, Middle range theory and the Mass consolidation of the limited effects, Klapper’s Phenomenistic theory, Diffusion theory, Challenging the Dominant paradigm, Social Cognitive Theory, Observational Learning and Modeling, Abstract modeling, Modeling from Mass Media, Variables that enhance priming effects, Cultivation of perceptions of social reality, Systems Theories of Communication Processes, Systems Theories Of Communication Processes, Mathematical theory of communication, Applying systems models to human communication, Emergence of critical and cultural theories of mass communication, The mediation concept, Positions Relating to Social Integration, Rise of cultural theories in Europe Marxist Theory, Key arguments in Marxist perspective, Marxist theory, Communication and culture, The Frankfurt school, Culture Industry, Hegemony, Political economy theory, Four ways in which media owners limit diversity, Criticism on Political Economy Theory, Power of Advertising, Agenda setting theory, Spiral of silence theory, Marshall McLuhan: the medium is the message and massage, Knowledge gap theory, Media Systems Dependency theory, Uses and Gratification Theory, Reception Analysis Theory, Framing and Framing Analysis ,Information Processing theory, Trends in Mass Communication, Interpersonal communication, Communication Channels, Interpersonal Communication, Types and Four Principles of Interpersonal Communication, Barriers against Effective Interpersonal Communication, Overcoming the Barriers of Effective Interpersonal Communication, Globalization problems, Media Literacy Movement,
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