MCM511 : Theories of Communication

Course Overview

Course Synopsis

The course focuses on theory introduction and the implications. It introduces the field through a review of theoretical frameworks that have served as foundations for and shaped the study of mass communication. It is designed to introduce you to a broad range of approaches to mass communication theory. It offers a thorough understanding of the theories of media effects, propaganda theories, theories of communication processes, middle range theories, critical & cultural theories of Mass communication and political economy theory. This course is aimed at providing you with the knowledge and understanding of a variety of communication theories including Agenda Setting theory, Framing & Spiral of Silence, Two Step Flow of Information, Diffusion of Innovation Theory, Marshall McLuhan’s Media Determinism Theory, Knowledge Gap Theory, cultivation theory, Media System Dependency Theory, Uses and Gratifications Theory, Reception Theory, consumer society and culture industry thesis.

Course Learning Outcomes

Upon successful completion of this course, students will be able to:

  • Understand the influences the media has on the public.
  • Adopt different media theories in research methodology and designing messages.
  • Able to analyze concepts and issues in mass communication theory, and to develop and defend their own positions on a variety of issues.
  • Determine, through the exploration of debates and case studies, how the positions that they have developed might apply to circumstances arising in their professional practice.
  • Identify and to recognize a limited number of major theories well, and have an acquaintance with certain others that might be useful as they come up in other courses.

Course Calendar

Theory, Paradigm and Model (I)2Handouts4-5
Theory, Paradigm and Model (II)3Handouts6-9
From Communication To Mass Communication4Handouts10-12
Normative Theories5Handouts13-15
Hutchins Commission On Freedom, Chicago School & Basic Principles Of Social Responsibility Theory6Handouts16-18
Civic Journalism, Development Media Theory & Democratic Participant Theory7Handouts19-21
Quiz 1
Limitation of the Press Theory8Handouts22-25
McQuail’s Four Kinds Of Theories9Handouts26-29
Propaganda Theories10Handouts30-32
Paradigm Shift & Two Step Flow of Information11Handouts33-37
Assignment 1
Middle Range Theories12Handouts38-40
Klapper’s Phenoministic Theory13Handouts41-43
Diffusion of Innovation Theory14Handouts44-47
Challenging the Dominant Paradigm15Handouts48-51
Quiz 2
Social Cognitive Theory16Handouts52-55
Modeling from Mass Media17Handouts56-58
Priming Effect18Handouts59-61
Quiz 3
Cultivation of Perceptions of Social Reality19Handouts62-64
Systems Theories of Communication Processes20Handouts65-67
Emergence Of Critical & Cultural Theories Of Mass Communication21Handouts68-70
Mid term exams
Critical Theories & Role Of Mass Communication In A Society -The Mediation Of Social Relations23handouts71-77
Role of Mass Media in Social Order & Marxist Theory24Handouts78-79
Key Principles used in Marxism25Handouts83-84
Consumer Society26Handouts85-86
Communication and Culture27Handouts87-89
Culture Industry29Handouts92-93
Political Economy Theory (I)30Handouts94-95
Quiz 4
Political Economy Theory (II)31Handouts96-98
Political Economy Theory (III)32Handouts99-102
Agenda Setting Theory33Handouts103-105
Framing & Spiral of Silence34Handouts106-108
Spiral of Silence35Handouts109-112
Assignment 2
Marshall McLuhan: The Medium Is The Message And Massage36Handouts113-115
Knowledge Gap Theory37Handouts116-117
Media System Dependency Theory38Handouts118-120
Uses and Gratifications Theory39Handouts121-123
Reception Theory40Handouts124-125
Framing and Frame Analysis41Handouts126-129
Trend in Mass Communication (I)42Handouts130-133
Trend in Mass Communication (II)43Handouts134-136
Quiz 5
Globalization and Media44Handouts137-139
Final term Exams
Disclaimer: This is a tentative plan for the semester. It can be changed if needed and students will be informed via announcement
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