Course Overview
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Course Synopsis
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The course focuses on theory introduction and the implications. It introduces the field through a review of theoretical frameworks that have served as foundations for and shaped the study of mass communication.
It is designed to introduce you to a broad range of approaches to mass communication theory. It offers a thorough understanding of the theories of media effects, propaganda theories, theories of communication processes, middle range theories, critical & cultural theories of Mass communication and political economy theory.
This course is aimed at providing you with the knowledge and understanding of a variety of communication theories including Agenda Setting theory, Framing & Spiral of Silence, Two Step Flow of Information, Diffusion of Innovation Theory, Marshall McLuhan’s Media Determinism Theory, Knowledge Gap Theory, cultivation theory, Media System Dependency Theory, Uses and Gratifications Theory, Reception Theory, consumer society and culture industry thesis.
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Course Learning Outcomes
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Upon successful completion of this course, students will be able to:
- Understand the influences the media has on the public.
- Adopt different media theories in research methodology and designing messages.
- Able to analyze concepts and issues in mass communication theory, and to develop and defend their own positions on a variety of issues.
- Determine, through the exploration of debates and case studies, how the positions that they have developed might apply to circumstances arising in their professional practice.
- Identify and to recognize a limited number of major theories well, and have an acquaintance with certain others that might be useful as they come up in other courses.
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Course Calendar
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Week 01
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2
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Theory, Paradigm and Model (I)
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3
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Theory, Paradigm and Model (II)
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Week 02
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4
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From Communication to Mass Communication
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6
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Hutchins Commission on Freedom, Chicago School & Social Responsibility Theory
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Week 03
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7
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Civic Journalism, Development Media Theory & Democratic Participant Theory
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8
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Limitations of the Press Theory
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9
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McQuail's four kinds of theories
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Week 04
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11
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Paradigm Shift & Two-step Flow of Information
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Week 05
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13
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Klapper's Phenomenistic Theory
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14
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Diffusion of Innovation Theory
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15
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Challenging the Dominant Paradigm
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Week 06
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16
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Social Cognitive Theory
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17
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Modeling from Mass Media
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Week 07
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19
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Cultivation of Perceptions of Social Reality
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20
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Systems Theories of Communication Processes
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21
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Emergence of Critical and Cultural Theories of Mass Communication
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Week 08
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23
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Critical Theories & Role of Mass Media in Society - The Mediation of Social Relations
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24
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Role of Mass Media in Social Order & Marxist Theory
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Week 09
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25
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Key Priniciples Used in Marxism
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27
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Communication and Culture
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Week 10
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30
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Political Economic Theory (I)
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Week 11
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31
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Political Economic Theory (II)
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32
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Political Economic Theory (III)
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Week 12
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34
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Framing and Spiral of Silence
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36
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Marshal McLuhan: The medium is the message and the massage
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Week 13
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38
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Media System Dependency Theory
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39
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Uses and Gratifications Theory
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Week 14
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41
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Framing and Frame Analysis
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42
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Trends in Mass Communication (I)
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Week 15
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43
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Trends in Mass Communication (II)
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44
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Globalization and Media
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