MCM514 : Feature & Column Writing

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Course Info

Course Category

Mass Communication

Course Level


Credit Hours





Mr. Aamer Waqas Ghaus Chaudhary
M.A. English
Government College, Lahore.

Course Contents

Importance of languages, Sources of material, Internet usage in feature writing, What makes a good feature, Demands of a feature, Conducting and writing of interviews, Writing novelty intros, Structure of features, Selection of pictures, Illustrations and maps, Features and editorial policy, Human interest and feature writing, Newspaper feature story, The newspaper feature story idea, Magazine feature versus dailies, Writing the specialized feature story, Modern feature and its treatment, Modern feature writing technique, Advice to feature writers, Column writing, Column writing in modern age, English and Urdu columnists, Types of columns, Objectives and importance of columns, What are the essentials and basic points that go in to the forming of a column? Style, general style of the column, Structure of a column, Column writing tips, Selection of a topic, Qualities of a column writer, What must be practiced by a columnist?, Sources of material for columns, Useful writing devices, Common writing problems, Writing the column, Article writing, How to write an article?, Types and subjects of article, Five commandments, no professional forgets, Articles writing mistakes, Writing the article, What to do when you have written the article?, Ten standard article formats, Legal and ethical considerations for writers.