MCM514 : Feature & Column Writing

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Course Info

Course Category

Mass Communication

Course Level


Credit Hours





Mr. Aamer Waqas Ghaus Chaudhary
M.A. English
Government College, Lahore.

Course Contents

1 Importance of Language 2 Sources of Material 3 Internet Usage in Feature writing 4 What makes a good Feature 5 Demands of a Feature 6 Conducting and Writing of Interviews 7 Writing Novelty Intros 8 Structure of Features 9 Selection of Pictures, Illustrations and Maps 10 Features and Editorial Policy 11 Human Interest and Feature writing 12 Newspaper Feature Story 13 The Newspaper Feature Story Idea 14 Magazine Feature Versus Dailies 15 Writing the Specialized Feature Story 16 Modern Feature and its Treatment 17 Modern Feature Writing Technique 18 Advice to Feature Writers 19 Column Writing 20 Column writing in Modern Age 21 English and Urdu Columnists 22 Types of Columns 23 Objectives and Importance of Columns 24 Essentials of the Formatting of a Column 25 Style 26 General Style of the Column 27 Structure of a Column 28 Column writing Tips 29 Selection of a Topic 30 Qualities of a Column Writer 31 What must be Practised by a Columnist? 32 Sources of Material of Columns 33 Useful Writing Devices 34 Common Writing Problems 35 Writing the Column 36 Article Writing 37 How to Write an Article? 38 Types and Subjects of Article 39 Five Commandments, No Professional Forgets 40 Articles Writing Mistakes 41 Writing the Article 42 What to do when you have written the article? 43 Ten Standard Article Formats 44 Legal and Ethical Considerations of Writers 45 Revision