MCM514 : Feature & Column Writing

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Course Info

Course Category

Mass Communication

Course Level


Credit Hours





Mr. Aamer Waqas Ghaus Chaudhary
M.A. English
Government College, Lahore.

Course Contents

Course Contents, Importance of Language, Sources of material, Internet Usage in Feature writing, What makes a good Feature, Demands of a Feature, Conducting and Writing of Interview, Writing Novelty Intro, Structure of Features, Selection of Pictures, Illustrations and Maps, Features and Editorial Policy, Human Interest and Feature writing, Newspaper Feature Story, The Newspaper Feature Story Idea, Magazine Feature Versus Dailies, Writing the Specialized Feature Story, Modern Feature and its Treatment, Modern FeatureWriting Technique, Advice to FeatureWriters, Column Writing, Column writing in Modern Age, English and Urdu Columnist, Types of Columns, Objectives and Importance of Columns, Essentials of the Formatting of a Column, Style, General Style of the Column, Structure of a Column, Column writing Tips,  Selection of Topic, Qualities of a Column Writer,What must be Practised by a Columnist, Sources of Material of Columns, Useful Writing Devices, Common Writing Problems, Writing the Column, ArticleWriting, How to Write an Article, Types and Subjects of Article, Five Commandments, No Professional Forgets , Articles Writing Mistakes,  Writing the Article, What to do when you have written the article,  Ten Standard Article Formats, Legal and Ethical Considerations of Writers, Revision