MCM514 : Feature & Column Writing

Course Overview

Course Synopsis

The course includes: identifying topics for writing, exploring various forms of column and feature writing; gathering information; writing clear, catchy and concise copy. This course covers the techniques of interviewing and reporting as well as writing an intro, feature, column and articles. You will also see how to handle a running story, understanding the importance of house style, creating headlines and captions and presenting copy. It also gives a thorough grounding in the theory and practice of writing techniques, as well as covering in detail the legal and ethical aspects required.

Course Learning Outcomes

At the end of this course, you should be able to:

  • Have practical and in-depth guidance to successful writing for print media.
  • Write effective columns, features and articles for a variety of media using this bestselling guide
  • Critically analyze the different styles of writing or pieces of writing.


Course Calendar

1 Importance of Language
2 Sources of Material
3 Internet Usage in Feature writing

4 What makes a good Feature
5 Demands of a Feature
6 Conducting and Writing of Interviews

7 Writing Novelty Intros
8 Structure of Features
9 Selection of Pictures, Illustrations and Maps

10 Features and Editorial Policy
11 Human Interest and Feature writing
12 Newspaper Feature Story

13 The Newspaper Feature Story Idea
14 Magazine Feature Versus Dailies
15 Writing the Specialized Feature Story

16 Modren Feature and its Treatment
17 Modern Feature Writing Technique
18 Advice to Feature Writers

19 Column Writing
20 Column writing in Modern Age
21 English and Urdu Columnists

22 Types of Columns
23 Objectives and Importance of Columns
24 Essentials of the Formatting of a Column

25 Style
26 General Style of the Column
27 Structure of a Column

28 Column writing Tips
29 Selection of a Topic
30 Qualities of a Column Writer

31 What must be Practised by a Columnist?
32 Sources of Material of Columns
33 Useful Writing Devices

34 Common Writing Problems
35 Writing the Column
36 Article Writing

37 How to Write an Article?
38 Types and Subjects of Article
39 Five Commandments, No Professional Forgets

40 Articles Writing Mistakes
41 Writing the Article
42 What to do when you have written the article?

43 Ten Standard Article Formats
44 Legal and Ethical Considerations of Writers
45 Revision