MCM604 : International Communication

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Course Info

Course Category

Mass Communication

Course Level


Credit Hours





Dr Zafar Iqbal
Post doc
University of Surrey

Course Contents

Historical context of international communication, Growth of the telegraph and the era of news agencies, Advent of popular media, RADIO AND INTERNATIONAL COMMUNICATION - THE BATTLE OF THE AIRWAVE, International communication and development, New World Information and Communication Order and its influence over developed and developing countries, Approaches to theorizing international communication - Free flow of information, The Modernization Theory, The Dependency theory, Media imperialism revisited, Gramsci’s Media Hegemony Theory, Cyber space and public spheres, The Cultural Studies perspectives on international communication, Theories of information society, Discourse on globalization, Media Freedom; Control V/s Liberty, Freedom of Media in America, Freedom of Media in the Europe, The Freedom of Media in South Asia, Freedom of Media in the Arab world, Intercultural Communication, Globalisation and Hybridization in the Cultural Products, The Global Media Consumption, Regionalization and localisation in the media markets, Global Communication Infrastructure: The privatization of telecommunications, Free trade in communication, Liberalisation of the telecom sector - Privatising space — the final frontier, A Case study of Huawei and Intelsat, Key players in the global satellite industry: A Case study of Murdoch''s News Corporation, The world of telecommunication, Implications of liberalized global communication regime, Media Conglomerates and merger of Traditional Media with Interactive Media: The Case study of MSNBC Global trade in media products - Case study: Televising sport globally — ESPN   , Global news and information networks - Case study: CNN — The `world''s news leader'', Setting the global news agenda, Contraflow in global media - Seeing the big world on a small screen, Communication and propaganda, Political Economy of communication, Media exports from the South to the North - Case study: TV Globo; Case study: The other Hollywood — the Indian film industry, Media in Conflict Resolution, Muslim Portrayal in the western media, Role of Supra-national organizations in conflict resolutions and perception management through media, Media and foreign policy, International communication in the Internet age, From a ''free flow of information'' to ''free flow of commerce'' - Case study: The Microsoft monopoly? and The global digital divide - Case study: Alternative communication.