MCM604 : International Communication

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Course Info

Course Category

Mass Communication

Course Level


Credit Hours





Dr Zafar Iqbal
Post doc
University of Surrey

Course Contents

1 Historical context of international communication 2 Growth of the telegraph and the era of news agencies 3 Advent of popular media 4 RADIO AND INTERNATIONAL COMMUNICATION - THE BATTLE OF THE AIRWAVE 5 International communication and development 6 New World Information and Communication Order and its influence over developed and developing countries 7 Approaches to theorizing international communication - Free flow of information 8 The Modernization Theory 9 The Dependency theory 10 Media imperialism revisited 11 Gramsci’s Media Hegemony Theory 12 Cyber space and public spheres 13 The Cultural Studies perspectives on international communication 14 Theories of information society 15 Discourse on globalization 16 Media Freedom ; Control V/s Liberty 17 Freedom of Media in America 18 Freedom of Media in the Europe 19 The Freedom of Media in South Asia 20 Freedom of Media in the Arab world 21 Intercultural Communication 22 Globalization and Hybridization in the Cultural Products 23 The Global Media Consumption 24 Regionalization and localization in the media markets 25 Global Communication Infrastructure: The privatization of telecommunications 26 Free trade in communication. 27 Liberalization of the telecom sector - Privatizing space — the final frontier, A Case study of Huawei and Intelsat 28 Key players in the global satellite industry: A Case study of Murdoch's News Corporation 29 The world of telecommunication 30 Implications of liberalized global communication regime 31 Media Conglomerates and merger of Traditional Media with Interactive Media: The Case study of MSNBC 32 Global trade in media products - Case study: Televising sport globally — ESPN 33 Global news and information networks - Case study: CNN — The `world's news leader' 34 Setting the global news agenda 35 Contraflow in global media - Seeing the big world on a small screen 36 Communication and propaganda 37 Political Economy of communication 38 Media exports from the South to the North - Case study: TV Globo; Case study: The other Hollywood — the Indian film industry 39 Media in Conflict Resolution 40 Muslim Portrayal in the western media 41 Role of Supra-national organizations in conflict resolutions and perception management through media 42 Media and foreign policy 43 International communication in the Internet age 44 From a 'free flow of information' to 'free flow of commerce' - Case study: The Microsoft monopoly? 45 The global digital divide - Case study: Alternative communication