MCM604 : International Communication

Course Overview

Course Synopsis

This course will discuss the global expanse of the mass media, as well as the new media, in the context of information flows, the changing political and economic scenario, national and cultural differences in media and information systems, global news and information flows, implications of rapid technological change, and communication and information policies. It will also provide knowledge about the role of the media in globalization, cultural imperialism, and international affairs. Moreover, it will enable the students to search and observe the international flow of news and entertainment, the New World Communication and Information Order and international communication policy.

Course Learning Outcomes

At the end of the course, you should be able to:

  • Apprehend international communication and analyze the communication at international level.
  • Develop critical approach to observe the world situation and international issues.
  • Demonstrate the social, political and economic contexts surrounding the practice of journalism, especially the ways the western media covers the world.

Course Calendar

1 Historical context of international communication
2 Growth of the telegraph and the era of news agencies
3 Advent of popular media

5 International communication and development
6 New World Information and Communication Order and its influence over developed and developing countries

7 Approaches to theorizing international communication - Free flow of information
8 The Modernization Theory
Quiz no.1
9 The Dependency theory

10 Media imperialism revisited
11 Gramsci’s Media Hegemony Theory
12 Cyber space and public spheres

13 The Cultural Studies perspectives on international communication
Assignment no.1
14 Theories of information society
15 Discourse on globalization

16 Media Freedom ; Control V/s Liberty
Quiz no.2
17 Freedom of Media in America
18 Freedom of Media in the Europe

19 The Freedom of Media in South Asia
20 Freedom of Media in the Arab world
21 Intercultural Communication

22 Globalization and Hybridization in the Cultural Products
Mid-Term Exams
23 The Global Media Consumption
24 Regionalization and localization in the media markets

25 Global Communication Infrastructure: The privatization of telecommunications
26 Free trade in communication.
27 Liberalization of the telecom sector - Privatizing space — the final frontier, A Case study of Huawei and Intelsat

28 Key players in the global satellite industry: A Case study of Murdoch's News Corporation
Quiz 3
29 The world of telecommunication
30 Implications of liberalized global communication regime

31 Media Conglomerates and merger of Traditional Media with Interactive Media: The Case study of MSNBC
32 Global trade in media products - Case study: Televising sport globally — ESPN
33 Global news and information networks - Case study: CNN — The `world's news leader'

34 Setting the global news agenda
35 Contraflow in global media - Seeing the big world on a small screen
36 Communication and propaganda

37 Political Economy of communication
38 Media exports from the South to the North - Case study: TV Globo; Case study: The other Hollywood — the Indian film industry
39 Media in Conflict Resolution
Quiz no.4

40 Muslim Portrayal in the western media
41 Role of Supra-national organizations in conflict resolutions and perception management through media
42 Media and foreign policy

43 International communication in the Internet age
44 From a 'free flow of information' to 'free flow of commerce' - Case study: The Microsoft monopoly?
45 The global digital divide - Case study: Alternative communication
Final Exams