MCM604 : International Communication

Course Overview

Course Synopsis

This course will discuss the global expanse of the mass media, as well as the new media, in the context of information flows, the changing political and economic scenario, national and cultural differences in media and information systems, global news and information flows, implications of rapid technological change, and communication and information policies. It will also provide knowledge about the role of the media in globalization, cultural imperialism, and international affairs. Moreover, it will enable the students to search and observe the international flow of news and entertainment, the New World Communication and Information Order and international communication policy.

Course Learning Outcomes

At the end of the course, you should be able to:

  • Apprehend international communication and analyze the communication at international level.
  • Develop critical approach to observe the world situation and international issues.
  • Demonstrate the social, political and economic contexts surrounding the practice of journalism, especially the ways the western media covers the world.

Course Calendar

The historical context of international communication1Handouts1-4
The growth of the telegraph and the era of news agencies2Handouts5-7
The advent of popular media3Handouts8-9
Radio and international communication - The battle of the airwaves4Handouts10-12
International communication and development5Handouts13-14
New World Information and Communication Order and its influence over developed world over developing countries6Handouts15-16
Quiz 1
Approaches to theorizing international communication - ''Free flow of information''7Handouts17-18
Modernization theory8Handouts19-22
Dependency theory9Handouts23-24
Media imperialism (revisited)10Handouts25-27
Assignment 01
Gramsci’s Media Hegemony11Handouts28-29
Cyber space and public sphere
Cultural Studies perspectives on international communication13Handouts30-31
Theories of the information society14Handouts33-35
Discourses of globalization15Handouts36-37
Media Freedom : Control Vs Liberty16Handouts38
Freedom of Media in the Americas17
Freedom of Media in Europe18Handouts40
Freedom of Media in South Asia19Handouts41
Freedom of Media in Arab world20
Intercultural Communication Defined21Handouts43
Globalization and Hybridization in Cultural Products22Handouts44-45
Grand Quiz in Lieu of Midterm Exams
Global Media Consumption23
Regionalization and localization in the media market24Handouts48-49
Global Communication Infrastructure - The privatization of telecommunications25Handouts50-51
Free trade in communication26Handouts52-53
Liberalization of the telecom sector - Privatizing space — the final frontier, Case study: Huawei and Intelsat27Handouts54
Key players in the global satellite industry - Case study: Murdoch''s News Corporation28Handouts55
The world of telecommunications29
Implications of a liberalized global communication regime30Handouts58-59
Media Conglomerates and merger of Traditional Media with Interactive Media: The Case study of MSNBC31
Global trade in media products - Case study: Televising sport globally — ESPN32Handouts64-65
Global news and information networks - Case study: CNN — The `world''s news leader''33Handouts66-67
Setting the global news agenda34
Contraflow in global media - Seeing the big world on a small screen35Handouts70-71
Communication and propaganda36
Political Economy of communication37
Media exports from the South to the North - Case study: TV Globo; Case study: The other Hollywood — the Indian film industry38Handouts76
Media in Conflict Resolution39Handouts77-78
Muslim Portrayal in the western media40Handouts79-80
Quiz 3
Role of Supra-national organizations in conflict resolutions and perception management through media41
Media and foreign policy42Handouts84-87
International communication in the Internet age43Handouts88-91
From a ''free flow of information'' to ''free flow of commerce'' - Case study: The Microsoft monopoly?44Handouts92-94
The global digital divide - Case study: Alternative communication45Handouts95-96
Final Term
This is tentative schedule , any change, if made, will be intimated via announcement"
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