Course Overview
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Course Synopsis
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This course will discuss the global expanse of the mass media, as well as the new media, in the context of information flows, the changing political and economic scenario, national and cultural differences in media and information systems, global news and information flows, implications of rapid technological change, and communication and information policies. It will also provide knowledge about the role of the media in globalization, cultural imperialism, and international affairs. Moreover, it will enable the students to search and observe the international flow of news and entertainment, the New World Communication and Information Order and international communication policy.
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Course Learning Outcomes
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At the end of the course, you should be able to:
- Apprehend international communication and analyze the communication at international level.
- Develop critical approach to observe the world situation and international issues.
- Demonstrate the social, political and economic contexts surrounding the practice of journalism, especially the ways the western media covers the world.
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Course Calendar
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Week 01
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1
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Historical context of international communication
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2
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Growth of the telegraph and the era of news agencies
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3
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Advent of popular media
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Week 02
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4
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RADIO AND INTERNATIONAL COMMUNICATION - THE BATTLE OF THE AIRWAVE
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5
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International communication and development
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6
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New World Information and Communication Order and its influence over developed and developing countries
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Week 03
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7
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Approaches to theorizing international communication - Free flow of information
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8
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The Modernization Theory
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Quiz no.1
Assignment no.1
Week 04
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10
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Media imperialism revisited
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11
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Gramsci’s Media Hegemony Theory
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12
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Cyber space and public spheres
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Week 05
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13
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The Cultural Studies perspectives on international communication
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14
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Theories of information society
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15
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Discourse on globalization
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Week 06
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16
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Media Freedom ; Control V/s Liberty
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Quiz no.2
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17
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Freedom of Media in America
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18
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Freedom of Media in the Europe
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Week 07
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19
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The Freedom of Media in South Asia
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20
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Freedom of Media in the Arab world
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21
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Intercultural Communication
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Week 08
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22
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Globalization and Hybridization in the Cultural Products
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Mid-Term Exams
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23
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The Global Media Consumption
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24
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Regionalization and localization in the media markets
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Week 09
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25
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Global Communication Infrastructure: The privatization of telecommunications
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26
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Free trade in communication.
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27
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Liberalization of the telecom sector - Privatizing space — the final frontier, A Case study of Huawei and Intelsat
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Week 10
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28
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Key players in the global satellite industry: A Case study of Murdoch's News Corporation
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Quiz no.3
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29
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The world of telecommunication
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30
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Implications of liberalized global communication regime
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Week 11
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31
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Media Conglomerates and merger of Traditional Media with Interactive Media: The Case study of MSNBC
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32
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Global trade in media products - Case study: Televising sport globally — ESPN
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33
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Global news and information networks - Case study: CNN — The `world's news leader'
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Week 12
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34
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Setting the global news agenda
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35
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Contraflow in global media - Seeing the big world on a small screen
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36
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Communication and propaganda
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Week 13
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37
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Political Economy of communication
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38
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Media exports from the South to the North - Case study: TV Globo; Case study: The other Hollywood — the Indian film industry
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39
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Media in Conflict Resolution
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Quiz no.4
Week 14
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40
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Muslim Portrayal in the western media
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41
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Role of Supra-national organizations in conflict resolutions and perception management through media
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42
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Media and foreign policy
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Week 15
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43
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International communication in the Internet age
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44
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From a 'free flow of information' to 'free flow of commerce' - Case study: The Microsoft monopoly?
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45
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The global digital divide - Case study: Alternative communication
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Final Exams
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