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MGT211 : Introduction To Business

Course Overview

Course Synopsis

This course gives the students a comprehensive, innovative, managerial and practical introduction to business. This course explains what a business is and how it operates in a free market system. The purpose of this course is to give a know how to the students about the basic rules and regulations to be followed while starting, conducting or promoting the business. Students would be able to have a deep insight about how to carry out a successful legal business and its related activities. This course introduces the concepts, principles and activities used in the analysis, development, implementation and control of business related activities. It covers topics such as the nature and scope of business, sole proprietorship, partnership, Joint Stock Company, co-operative societies, business combinations, marketing, advertising, channels of distribution, business finance, management, etc. In this way this course will introduce students to the dynamics of global economics and how businesses operate within a global economy. Objectives of Course: 1. This course is designed to introduce the key concepts and theories related to business. 2. To familiar students with the application, concepts and theories of business. 3. To provide a foundation, through which students understand different components of business.

Course Learning Outcomes

At the end of the course, you should be able to:

  • Identify and analyze the key concepts, terminology and principles guiding formation of a Business Enterprise.
  • Find out some of the reasons why people set up businesses. It could be preceded with the motivations for becoming self-employed.
  • Appreciate the role of Financial Manager.
  • Recognize the key ethical ramifications of purposeful business decisions.
  • Know the formation of a Business Enterprise.
  • Recognize the different forms of business also the components necessary for a business.
  • Identify the different environments in which an enterprise works.


Course Calendar

TopicLectureResourcePage
Introduction1Handout1-14
Organizational Boundaries and Environments2Handout15-19
Business Organization & Sole Proprietorship3Handout20-40
Partnership and Its Characteristics4Handout41-48
Joint Stock Company5,6Handout49-59
What is Meeting7Handout60-71
Cooperative Society8Handout72-77
Concept of Entrepreneurship9Handout78-81
Quiz # 1
Franchising10Handout82-83
Success and Failure of Business11Handout84-86
Foreign Trade and Foreign Business12Handout87-89
GDB # 1
Barriers to International Trade13Handout90-91
Stake holders14Handout92-94
Human Resource Planning16Handout99-102
Strategies for Enhancing Job Satisfaction and Morale21Handout116-120
What is Marketing?22Handout121-122
Mid Term
Difference Between Marketing and Selling23Handout123-125
The Marketing Mix24Handout126-127
product, types of products & steps for product development27handout136-138
Product Life Cycle,Branding,Packaging & Labeling28Handout139-142
Quiz # 2
Pricing and Distribution Mix29Handout143-146
Wholeselling,Retailing and Physical Distribution30Handout147-150
Promotion and Advertisement31Handout151-154
GDB # 2
Personal Selling32,33Handout155-159
Sales Promotion34Handout160-162
The Productivity35Handout163-164
Total Quality Management37,Handout169-174
Quiz # 3
Total Quality Management38Handout169-174
Benchmarking39Handout175-177
Introduction to Digital Business (Module 1)41VideoModule 1
Digital Transformation of Businesses (Module 2)42VideoModule 2
Digital transformation of business functions (Module 3)43VideoModule 3
The biggest digital challenges and opportunities facing businesses today (Module 4)44VideoModule 4
Millenials (Module 5)45VideoModule 5
Tips of Doing business in Digital age (Module 6)46VideoModule 6
Final Term
 
 
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