Course Overview
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Course Synopsis
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This course aims to define communication its types and its importance in the society. After studying this course students will be able to trace out the origin and development of the various means of mass communication. The focus will be on learning the basic models and theories of mass communication. Moreover it also throws light on the various branches of mass communication and their functioning like Pubic Relations and Advertising. The spotlight is also on todays mass communication gadgets and how these have changed the meaning of communication for us. Students will study the history and development of TV Radio and internet and their consequent effects on the society with special reference to subcontinent.
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Course Learning Outcomes
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Upon successful completion of this course students will be able to
- Understand the evolution of mass communication from its earliest beginnings to the modern age.
- Compare the mass media of various times and various societies.
- Distinguish among several media forms.
- Examine and critique different positions regarding major issues surrounding media and culture in society
- Tackle media in a critical way that engages them not just as media consumers but as citizens with a responsibility and a stake in how media operate.
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Course Calendar
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Week 01
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1
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Mass Communication – An Overview
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2
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Early Mass Communication and Printing Technology
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3
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Mass Communication – From Printing to Computer
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Week 02
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4
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Elements of Communication and Communication Models
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5
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Communication Models – Graphic Presentation of Complex Issues
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6
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Types and Forms of Communication
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Week 03
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7
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Message – Root of Communication
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8
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Message – Root of Communication Ii
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Quiz 1
Assignment
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9
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Effects of Communication
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Week 04
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10
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Communication and Culture
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11
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Language in Communication
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12
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Stereotyping – A Typical Hurdle in Mass Communication
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Week 05
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13
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Mass Media – Historical Perspective
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14
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Emergence of Print Media around the World
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15
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Telegraph does miracle in distance communication
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Week 06
Quiz 2
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17
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Press Freedom, Laws and Ethics
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18
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Industrialization of Print Processes
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Week 07
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19
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Effects of Print Media on Society
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20
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Advertising – Hand in Hand with Media
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21
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Renaissance and Scientific Revolution: Role of Print Media
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Week 08
Mid Semester Examination
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24
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Invention of Photography
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Week 09
GDB
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26
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Motion Pictures – A New Way in Mass Communication (Cont...)
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27
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Film Media in Subcontinent and Pakistan
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Week 10
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28
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Film Media in Subcontinent and Pakistan (Ii) & Its Effects
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Quiz 3
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30
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Radio –A Breakthrough in Mass Communication
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Week 11
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31
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Effects of Radio on Society
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32
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Television – A New Dimension in Mass Communication
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Week 12
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34
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Effects of Television on Society
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35
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Public Relations and Mass Communication
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36
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Public Relations and Mass Communication - II
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Quiz 4
Week 13
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37
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Advertising beyond Print Media
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Week 14
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41
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Globalization of Media
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Week 15
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43
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Mass Media in Present Age
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End Semester Examination
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