MCM101 : Introduction to Mass Communication

Course Overview

Course Synopsis

This course aims to define communication its types and its importance in the society. After studying this course, students will be able to trace out the origin and development of the various means of mass communication. The focus will be on learning the basic models and theories of mass communication. Moreover it also throws light on the various branches of mass communication and their functioning like Pubic Relations and Advertising. The spotlight is also on today’s mass communication gadgets and how these have changed the meaning of communication for us. Students will study the history and development of TV, Radio and internet and their consequent effects on the society with special reference to subcontinent.

Course Learning Outcomes

Upon successful completion of this course, students will be able to:

  • Generally trace the evolution of mass communication from its earliest beginnings to the modern age.
  • Compare the mass media of various times and various societies.
  • Distinguish among several media forms.
  • Examine and critique different positions regarding major issues surrounding media and culture in society
  • Tackle media in a critical way that engages them, not just as media consumers, but as citizens with a responsibility and a stake in how media operate.

Course Calendar

Mass Communication – An Overview1Handouts1-2
Early Mass Communication and Printing Technology2Handouts3-4
Mass Communication – From Printing to Computer3Handouts5-7
Elements of Communication and Communication Models(1)4Handouts8-13
Elements of Communication and Communication Models(2)5Handouts14-18
Types and Forms of Communication6Handouts19-20
Message – Root of Communication(1)7Handouts21-22
Message – Root of Communication(2)8Handouts23-24
Effects of Communication9Handouts25-26
Communication and Culture10Handouts27-28
Language in Communication11Handouts29-30
Quiz no. 1
Stereotyping – A Typical Hurdle in Mass Communication12Handouts31-33
Mass Media – Historical Perspective13Handouts34-37
Emergence of Print Media around the World14Handouts38-40
Telegraph does miracle in distance communication15Handouts41-43
Types of Print Media16Handouts44-48
Press Freedom, Laws and Ethics17Handouts49-53
Assignment no. 01
Industrialization of Print Processes18Handouts54-57
Effects of Print Media on Society19Handouts58-59
Advertising – Hand in Hand with Media20Handouts60-64
Renaissance and Scientific Revolution: Role of Print Media21Handouts65-68
Grand Quiz (2) in lieu of Mid Term Exams
Media Management23Handouts79-80
Invention of Photography24Handouts81-83
Motion Pictures (1)25Handouts84-86
Motion Pictures (2)26Handouts87-88
Film Media in Subcontinent and Pakistan(1)27Handouts89-92
Radio –A Breakthrough in Mass Communication(1)30Handouts103-105
Radio –A Breakthrough in Mass Communication(2)31Handouts106-107
Quiz no. 3
Television – A New Dimension in Mass Communication(1)32Handouts108-110
Television – A New Dimension in Mass Communication(2)33Handouts111-112
Television – A New Dimension in Mass Communication(3)34Handouts113-115
Public Relations and Mass Communication(1)35Handouts116-119
Public Relations and Mass Communication(2)36Handouts120-124
Advertising beyond Print Media and its impact(1)37Handouts125-131
Media Theories39Handouts136-137
New Media40Handouts138-139
Globalization of Media41Handouts140-142
Media Mergence42Handouts143-145
Mass Media in Present Age43Handouts146-147
Media Mergence44Handouts148-150
Mass Media in Present Age45Handouts151-161
Final Term Exams
Note: This is tentative schedule , any changes, if made, will be intimated via announcement.
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