Course Overview
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Course Synopsis
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This course will help students to find out the role of media in different eras starting from the day of independence up till now. The focus will be on both the positive and negative aspects of mass media, how it develops after passing through various hardships. Students will study the history and development of TV, Radio and Internet and their consequent effects on the society. Moreover, students will come to know the relations between government and media during different times. It will also throw light on the evolution of various media starting from print to electronic media along with its effects on the society.
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Course Learning Outcomes
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At the end of this course, you should be able to:
- Outline political, cultural and economic forces influential in the history and landscape of journalism in Pakistan.
- Compare and contrast the systems, policies and values of media environments in Pakistan with the developed world.
- Identify the position of Pakistani media in a changing and globalizing media landscape.
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Course Calendar
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1
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Evolution Of Mass Media
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2
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Emergence & Role Of Print Media In The Sub-Continent
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3
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Mass Media After Independence & Ayub Khan’s Era
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4
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Role Of Pakistani Mass Media In Ayub Khan’s Era
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5
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Changes In Mass Media In Ayub’s Era And Its Impacts
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6
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Role Of Mass Media In General Yahya’s Era And Its Result
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7
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Expected Role Of Mass Media In Crisis Of 1971
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8
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Role of Mass Media After The Crisis Of 1971
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9
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Role of Mass Media In The Era Of 1977 To 1988
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Quiz-1
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10
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Role of Mass Media In The Era Of 1977 To 1988
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11
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Mass Media In The Era Of 1988 To 1999
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12
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Pakistan Towards Press Freedom
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Assignment
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13
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Role of Print Media after 2000
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14
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The Present Situation Of Print Media In Pakistan
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15
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Newspaper Contents And Changes In It Over The Period Of Time
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Quiz-2
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16
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New Trends Of Journalism In Pakistan
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20
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Press And Government II
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21
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Press And Government III
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22
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Press And Government IV
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Mid-Term Examination
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23
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State Of Media In Different Societies
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24
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Radio Broadcasting – A Big Development In Mass Communication
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Quiz-3
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27
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Radio Pakistan – Services And Formats
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28
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Radio And Development Communication
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29
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Loud Speakers, Audio Cassettes & Tape Recorders
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GDB
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33
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Impact Of Television On Society
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34
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Impact Of Television On Society II
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Quiz-4
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36
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Regulation of Television
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37
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Effects Of Global Culture On Our Culture
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39
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Pakistan Film Industry
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40
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Downfall Of Pakistan Film Industry And Emergence Of Commercial Theatre
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41
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Exploitation Of Film As A Medium Of Communication
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42
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Computer – A Medium Of Mass Communication
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43
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Impact Of Computer Technology
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44
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Importance Of Mass Media
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45
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Effect Of Other Organizations On Mass Media And Its Performance
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Final-Term Examination
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