Course Overview
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Course Synopsis
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MCM610 is a comprehensive course designed to inform and update students about the present law and ethics position of mass media both nationally and internationally. It will cover topics like journalistic code of ethics, ethics and responsibilities of mass media in the light of western and Islamic point of view, ethics in Public relations and advertising, media laws, Copyright Ordinance 1962 and freedom of expression and its importance in a society. The course will also address in detail the electronic media laws and the structure and functions of Pakistan Electronic Media regulatory Authority (PEMRA). It will help students in understanding the need and importance of the laws in the light of the history in which they were established.
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Course Learning Outcomes
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At the end of this course, you should be able to:
- Recognize the importance and need of laws.
- Apply and follow the laws and ethics in their daily as well as professional life.
- Earn a much more credible position as professional for themselves and the media corporation they are working for.
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Course Calendar
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Week 01
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1
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Ethics: An Introduction
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2
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Essence and Purpose of Ethics
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Week 02
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4
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Theories of Ethics – II
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5
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Sources of Ethics in Pakistan’s Society
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6
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Mass Media Ethics: need and scope
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Week 03
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7
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Islamic Codes of ethics
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8
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Ethical Problems: External & Internal pressures on media
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Assignment
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9
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Ethical problems: The violations of ethics in Pakistan (deadline and ethics
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Week 04
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10
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Ethical problems: Privacy, corruption, personal interests, etc.
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11
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Codes of Ethics and Application: needs and bodies to frame ethics
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12
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International code of ethics: an introduction
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Week 05
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13
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Mass media code of ethics in Pakistan: History and critique
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Quiz 1
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14
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Ethics by the PFUJ, CPNE and other bodies
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15
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Ethical codes by PEMRA
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Week 06
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16
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Ethical codes by Press Council of Pakistan
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17
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Issues in Applications of Code of Ethics – Interviews
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18
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Media freedom: introduction
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Quiz 2
Week 07
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19
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Defining the limits of media freedom
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20
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Absolute vs responsible freedom of media
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21
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Universal media laws: introduction
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Week 08
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22
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Universal Declaration of Human Rights: The Article 19
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Mid Exam
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23
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Evolution of press laws with special references to sub-continent and Pakistan
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24
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Constitutional provisions on freedom of expression in Pakistan
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Week 09
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25
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Provisions in the Major Laws: Defamation
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GDB
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26
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Provisions in the Major Laws: Libel
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27
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Provisions in the Major Laws: Others
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Week 10
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28
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Special Laws: an overview of media laws
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29
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PEMRA Ordinance: introduction
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30
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PEMRA: Provisions on ethics
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Quiz 3
Week 11
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31
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PEMRA: Legal Provisions / Issues
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32
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Press Council of Pakistan: History, Introduction and Constitution
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33
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Press Council of Pakistan: Ethical concerns
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Week 12
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34
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Press Council of Pakistan: How does it address the ethical issues?
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35
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In the Public Interest
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36
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Copy rights: issues and challenges
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Quiz 4
Week 13
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37
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Contempt of court and mass media
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38
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Ethics, laws and emerging technologies
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39
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Pakistan’s Policies regarding: Teleport, IPTV, Cable TV, DTH, Landing Point, Temporary Unlinking
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Week 14
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40
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Pakistan Telecommunication Authority: Introduction, Mandate and functions
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41
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PTA: regulatory issues, implications of regulations,Broadband Policy
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42
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Licensing issues, Interconnect cost analysis, Analysis of settlement, Interconnect Strategies
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Week 15
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43
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Technological changes and their impact on the regulations and policies: The digital future, cable and satellite, digital TV
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44
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Case studies, the internet and cyberspace and need for universal legal and ethical framework
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45
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Dealing with issues of obscenity, other offensive content, economic aspects, privacy, encryption and access
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Final Exam
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