Course Overview
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Course Synopsis
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This course prepares the participants to analyze their work, social, local and global environment in a systematic, logical, and scientific manner. Students will learn the complete process to conduct research by using different research methodologies. This course covers all the important aspects of research i-e different kinds of research, sampling techniques, focus groups, interviews etc. It develops critical thinking process enabling the participants to analyze the quantitative and qualitative data and draw meaningful conclusions for sound decision making. Students will also learn how to write thesis, research proposal and research report using APA format.
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Course Learning Outcomes
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At the end of the course, you should be able to:
- Apply analytical skills based on objective and pragmatic investigation of a situation.
- Understanding of the research concerns relating to the general public or management issues in organizations.
- Apply the research concerns into research problem in a clear, objective, and pragmatic manner.
- Prepare a road map or blueprint for the research, integrating the various research approaches and tools learned in this course.
- Justify the theoretical and methodological decisions, including sampling and measurement, in developing research proposal.
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Course Calendar
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1
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Introduction, Definition & Value of Research
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2
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Scientific Method of Research & Its Special Features
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3
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Classification of Research
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6
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Variables and Types of Variables
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7
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Hypothesis Testing and Characteristics
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9
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Conducting a Systematic Literature Review
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Assignment
Quiz 1
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11
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Problem Definition & Research Proposal
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13
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Ethical Issues in Research
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14
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Ethical Issues in Research (Continued)
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15
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Measurement of Concepts
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16
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Measurement of Concepts (Continued)
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17
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Measurement of Concepts Continued
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18
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Criteria for Good Measurement
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GDB
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21
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Intercept Interviews in Malls and other high-traffic area
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22
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Self-Administered Questionnaire
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23
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Tools for Data Collection
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Quiz 2
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24
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Pilot Testing of the Questionnaire
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26
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Sample & Sampling Terminology
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27
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Probability & Non-Probability Sampling
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28
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Types of Probability Sampling
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Quiz 3
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32
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The Parts of the Table
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34
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Experimental Research (cont.)
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35
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Experimental Research (Continued)
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38
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Qualitative Research:Observation Studies/Field Research
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39
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Observational Studies (Contd.)
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40
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Historical Comparative Research
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41
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Historical Comparative Research (Continued)
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42
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Focus Group Discussion
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43
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Focus Group Discussion (Cont)
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46
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Qualitative Techniques
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52
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The Five Approaches Compared
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53
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Data-Collection in Qualitative Research
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