Book Title:
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Services Marketing: Integrating Customer Focus Across the Firm
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Citation:
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Zeithaml, Bitner and Gremler ( Fifth edition)
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Author:
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Valarie A. Zeithaml, Mary Jo Bitner,Dwayne D. Gremler
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Edition:
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7th Edition
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ISBN:
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ISBN 13 9780073380933
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Publisher:
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McGraw-Hill Higher Education
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URL:
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https://a.co/d/hauk46v
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Book Title:
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Services Marketing- People, Technology, Strategy.
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Citation:
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Christopher,Jochen and Jayanta ( Sixth edition)
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Author:
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Lovelock. Christopher, Wirtz.Jochen, Chatterjee Jayanta
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Edition:
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Seventh edition
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ISBN:
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978-81-317-2597-9
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Publisher:
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Pearson Education, Inc. Prentice Hall
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URL:
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http://www.mim.ac.mw/books/Lovelock%20-%20Services%20Marketing.pdf
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Copyright:
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2010
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Book Store:
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Allied book company, Lahore
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Book Title:
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Services Marketing – A Management Perspective
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Citation:
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McColl, Callaghan and Palmer ( First edition)
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Author:
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Rod McColl, Bill Callaghan, and Adrian Palmer
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Edition:
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first
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Publisher:
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McGraw Hill
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URL:
|
https://a.co/d/hUs80BU
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