Course Info
|
Course Category
|
Marketing
|
Course Level
|
Undergraduate
|
Credit Hours
|
3
|
Pre-requisites
|
MGT301, MGT503
|
Instructor
|
Mr. Amjad Habib Mirza
Masters in Commerce
University of Toronto, Canada
|
|
Course Contents
|
|
Bench Mark of Marketing, marketing view point,
Customer Experience Management, customer life time value,
Marketing Orientation, sustainable competitive advantage, target market,
Marketing Environment influence on marketing decisions,
Marketing Decisions, marketing mix,
Marketing Plan,
Strategic Marketing Planning,
Product,
Product Life Cycle (PLC),
New Product Development (NPD),
Consumer Adoption Process,
Packaging and Labeling,
Brand Management,
Price and Pricing,
Pricing Objectives,
Penetration Pricing,
Price Discrimination,
Portfolio Management,
Promotion,
Advertising,
Mind Share---An Important Objective of Advertising,
Television Commercials,
Negotiation,
Sales Force Management,
Publicity, Public Relation & Corporate Image,
Distribution Channels,
Supply Chain Management (SCM),
Wholesaling,
Retailing,
Consumer Behavior,
SWOT Analysis,
Market Research
|
|
|