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MKT501 : Marketing Management

References

Book Title:

Marketing Management(Recommended Book)

Citation:

Kotler(13th Edition)

Author:

Philip Kotler

Edition:

13th, A South Asian Perspective

Publisher:

Prentice Hall

Book Title:

Principles of Marketing (Reference Book)

Citation:

Kotler(13th Edition)

Author:

Philip Kotler

Edition:

13th, A South Asian Perspective

Publisher:

Prentice –Hall Inc.

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