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Marketing
> MKT530
MKT530
:
Consumer Behaviour
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Course Info
Course Category
Marketing
Course Level
Undergraduate
Credit Hours
3
Pre-requisites
MGT301, MKT501
Instructor
Dr. Sarwar Mehmood Azhar
PhD in Marketing
University of Nottingham, Nottingham, UK
Course Contents
Lesson 1: An Introduction to Consumer Behavior and Marketing Concept Lesson 2: Customer Value Lesson 3: Consumer Behavior Research Lesson 4: Customer Satisfaction Lesson 5: Segmentation Lesson 6: Target Market Lesson 7: Motivation Lesson 8: Personality Lesson 9: Personality (cont’d) Lesson 10: Perception Lesson 11: Perception (contd.) Lesson 12: Product Positioning Lesson 13: Repositioning Lesson 14: Learning Lesson 15: Conditioning Lesson 16: Instrumental Learning Lesson 17: Theories (Cont’d) Lesson 18: Attitude Lesson 19: Cognition Lesson 20: Attitude Formation Lesson 21: Consumer Learning Processes Lesson 22: Attribution Lesson 23: Communication Lesson 24: Branding Lesson 25: Communication Strategy Lesson 26: Marketing Communications and Ethics Lesson 27: Influence Lesson 28: Message Strategies and Appeals Lesson 29: Social and Cultural Dimensions Lesson 30: Reference Groups and Its Influence Lesson 31: Family influences and socialization process Lesson 32: Social Class Lesson 33: Social Class and Its Influence on Consumer Behavior Lesson 34: The Influence of Culture on Consumer Behavior Lesson 35: Core Cultural Values and Measurement Lesson 36: Sub Culture- Issues in Marketing Lesson 37: Marketing Strategy and Values Lesson 38: Cultures in An International Context Lesson 39: Global Marketing Lesson 40: Consumer Influence and The Diffusion Process Lesson 41: Adoption Process and Information Source Lesson 42: Post Purchase Dissonance Lesson 43: Customer Satisfactions and Commitment Lesson 44: Models of Consumer Behavior - An Integrative Framework Lesson 45: Consumer Decision making and Beyond to Consumer Relationship Marketing