Book Title:
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Consumer Behavior
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Citation:
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Schiffman (9th edition)
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Author:
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Leon G. Schiffman and Laslie Lazar kanuk
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Edition:
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9th
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ISBN:
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978-81-7758-999-3
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Publisher:
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Pearson Education, Inc. Copyright © 2007
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Copyright:
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Copyright © 2007
|
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Book Title:
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Consumer Behavior: Building Marketing Strategy
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Citation:
|
Hawkins (9th Edition)
|
Author:
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Hawkins, D.I., Best, R.J. and Coney, K.A.
|
Edition:
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9th Ed (2004)
|
Publisher:
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TATA McGraw-Hill Ed, New Dehli
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|