Instructor
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Dr. Faheem ul Islam
PhD
University of Cambridge, UK
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This course will cover the following content: 1. Overview of International Market, 2. International Marketing Process, 3. Engaging In International Markets, 4. International Trade & Investment Theories,5. International Marketing Information Requirements,6. Foreign National Environments,7. International Cultural and Social Environments,8. Determining Export Potential in International Markets, 9. International Marketing Research Process, 10. Modes of Entry into International Markets,11. International Strategic Alliances, 12. International Consumer Markets,13. International Business Markets, 14. International Target Marketing, 15. International Market Segmentation, 16. International Marketing Mix - Product Policy, 17. Introducing New Products in International Markets,18. Pricing In International Markets, 19. International Marketing Channels, 20. Promoting In International Markets, 21. Revision
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