Course Overview
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Course Synopsis
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Many businesses today have expanded and are continuing to expand in the global arena in search of higher profits and market share. Their success depends on a large extent on their ability to apply business concepts in foreign markets. Given this trend, there has been a big demand for people who are able to apply business principles in an international setting. This course will provide the broad understanding of international marketing and understanding of how organizations might use the marketing discipline to gain Competitive advantage in international context.
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Course Learning Outcomes
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At the end of the course, you should be able to:
- Possess the necessary marketing knowledge and skills to understand and function effectively in a global environment
- Become familiar with the international marketing concepts and applications
- Develop a cultural sensitivity
- Enhance their analytical and creative skills
- Demonstrate a systematic understanding of international marketing informed by current debates, new developments in knowledge and established theories
- Place management within a wider organizational, cultural and international contextual framework
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Course Calendar
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1
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Overview of International Marketing
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2
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International Marketing Process 1
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3
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International Marketing Process 2
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4
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International Marketing Process 3
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5
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Engaging In International Markets
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6
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International Trade & Investment Theories 1
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7
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International Trade & Investment Theories
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8
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International Marketing Information Requirements 1
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9
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International Marketing Information Requirements
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Assignment No.1
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10
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Foreign National Environments 1
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11
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Foreign National Environments 2
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12
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Foreign National Environments 3
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Quiz No.1
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13
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Role of Governments in International Markets
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14
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International Cultural and Social Environments 1
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15
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International Cultural and Social Environments 2
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Quiz No.2
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16
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Determining Export Potential in International Markets 1
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17
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Determining Export Potential in International Markets 2
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18
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International Marketing Research Process 1
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GDB NO.1
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19
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International Marketing Research Process 2
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20
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International Marketing Research Process 3
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21
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International Marketing Research Process 4
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22
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Modes of Entry into International Markets 1
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23
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Modes of Entry into International Markets 2
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24
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Modes of Entry into International Markets 3
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25
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Modes of Entry into International Markets 4
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26
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Modes of Entry into International Markets 5
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27
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Modes of Entry into International Markets 6
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28
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Modes of Entry into International Markets
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29
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International Strategic Alliances
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30
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International Consumer Markets
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31
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International Business Markets
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32
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International Target Marketing
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33
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International Market Segmentation 1
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34
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International Market Segmentation 2
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35
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International Market Segmentation 3
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36
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International Market Segmentation 4
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37
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International Marketing Mix - Product Policy 1
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38
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International Marketing Mix – Product Policy 2
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39
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International Marketing Mix – Product Policy 3
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40
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International Marketing Mix – Product Policy 4
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41
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Introducing New Products in International Markets
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42
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Pricing In International Markets
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43
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International Marketing Channels
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44
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Promoting In International Markets
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