Book Title:
|
International Marketing
|
Citation:
|
Cateora, P. R., & Hess, J. M. (1975)
|
Author:
|
Philip R. Cateora
|
Edition:
|
12th edition
|
Publisher:
|
Tata McGraw-Hill Education
|
|
Book Title:
|
Global Marketing Management
|
Citation:
|
Keegan,W.J. (1989)
|
Author:
|
Warren Keegan
|
Edition:
|
4th edition
|
Publisher:
|
Pearson Education
|
|