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MCM501 : Advertising for Print and Electronic Media

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Course Info

Course Category

 Mass Communication

Course Level

 Undergraduate

Credit Hours

 3

Pre-requisites

 MCM101, MGT301

Instructor

 Prof. DR. Mughees Uddin Sheikh
PHD
Iowa USA

Course Contents

1 PURPOSE OF STUDYING ADVERTISING AND its HISTORY 2 DEFINITONS OF ADVERTISING AND ITS RELATION WITH DIFFERENT NOTIONS 3 CONTROVERSIES ABOUT ADVERTISING 4 TYPES OF ADVERTISING 5 EFFECTIVE COMMUNICATION 6 PROCESS OF ADVERTISING 7 ADVERTISING MODELS 8 ADVERTISING MODELS (DAGMAR MODEL) 9 COMPARISON OF PRINT, TV, RADIO AND ONLINE ADVERTISING 10 ADVERTISING AGENCY 11 TYPES OF ADVERTISING AGENCY 12 FUNCTIONS & STRUCTURE OF ADVERTISING AGENCY 13 AGENCY COMPENSATION & CLIENT SERVICE DEPARTMENT OF ADVERTISING AGENCY 14 CLIENT SERVICE DEPARTMENT OF ADVERTISING AGENCY PART 2 15 ACCOUNTS DEPARTMENT OF ADVERTISING AGENCY AND CREATIVE BRIEF 16 CREATIVE DEPARTMENT OF ADVERTISING AGENCY 17 THE CREATIVE PROCESS AND MEANING OF LAYOUT 18 ROLE OF CREATIVITY IN ADVERTISING AND STAGES OF AD DESIGN PROCESS 19 ADVERTISING COPY 20 QUALITIES OF A GOOD ADVERTISING COPY 21 QUALIFICATION OF A COPY WRITER & ELEMENTS OF PRINT AD COPY 22 ELEMENTS OF PRINT AD COPY 23 SOURCES OF COPY IDEAS AND EFFECTIVE COPY WRITING 24 FORMAT FOR RADIO AND TV COMMERCIALS 25 PRINT AD PRODUCTION PROCESS 26 PRODUCTION OF AD FOR ELECTRONIC MEDIA 27 CREATING RADIO ADVERTISEMENTS 28 MEDIA PLANNING AND STRATEGY PART 1 29 MEDIA PLANNING AND STRATEGY PART 2 30 MEDIA PLANNING AND STRATEGY PART 3 31 MEDIA PLANNING AND STRATEGY PART 4 32 RESEARCH IN ADVERTISING 33 RESEARCH IN ADVERTISING (RESEARCH DURING THE PRODUCTION OF ADS) 34 ADVERTISING TESTING TECHNIQUES 35 ADVERTISING TESTING TECHNIQUES & ADVERTISING BUDGET 36 BRANDING & PACKAGING 37 BRANDING & PACKAGING (Part 2) 38 PRODUCT PROMOTIONAL STRATEGY 39 GLOBALIZATION AND ADVERTISING 40 ADVERTISING ETHICS PART 1 41 ADVERTISING ETHICS PART 2 42 DIRECT RESPONSE AND DIRECT MAIL ADVERTISING 43 DIRECT RESPONSE AND DIRECT MAIL ADVERTISING PART 2 44 PAKISTANI ADVERTISING FOR GLOBAL ECONOMY 45 PAKISTANI ADVERTISING FOR GLOBAL ECONOMY PART 2
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