MCM501 : Advertising for Print and Electronic Media

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Course Info

Course Category

Mass Communication

Course Level

Undergraduate

Credit Hours

3

Pre-requisites

MCM101, MGT301

Instructor

Prof. DR. Mughees Uddin Sheikh
PHD
Iowa USA

Course Contents

MCM501 : Advertising for Print and Electronic Media

Course Content

Purpose of Studying Advertising and its History, Definitions of Advertising and its Relaxation with Different Notions, Controversies about Advertising, Types of Advertising, Effective Communication, Process of Advertising, Advertising Models, Comparison of Print, TV, Radio and online Advertising, Advertising Agency, Types of Advertising Agency, Functions & Structure of Advertising Agency, Agency Compensation & Client Service Department of Advertising Agency, Client Service Department of Advertising Agency Part 2, Accounts Department of Advertising Agency and Creative Brief, Creative Department of Advertising Agency, The Creative Process and Meaning of Layout, Role of Creativity in Advertising and Stages of Ad Design Process, Advertising Copy, Qualities of a Good Advertising Copy, Qualification of a Copy Writer & Elements of Print Ad Copy, Elements of Print Ad Copy, Sources of Copy Ideas and Effective Copy Writing, Format for Radio and TV Commercials, Print Ad Production Process, Production of Ad for Electronic Media, Creating Radio Advertisements, Media Planning and Strategy Part 1, Media Planning and Strategy Part 2, Media Planning and Strategy Part 3, Media Planning and Strategy Part 4, Research in Advertising, Research in Advertising (Research during the Production of Ads), Advertising Testing Techniques, Advertising Testing Techniques & Advertising Budget, Branding & Packaging, Branding & Packaging Part 2, Product Promotional Strategy, Globalization and Advertising, Advertising Ethics Part 1, Advertising Ethics Part 2, Direct Response and Direct Mail Advertising, Direct Response and Direct Mail Advertising Part 2, Pakistani Advertising for Global Economy, Pakistani Advertising for Global Economy Part 2.