Book Title:
|
Essentials of Advertising
|
Author:
|
Chandan, S J. et al
|
Edition:
|
1990
|
Publisher:
|
Oxford & IBH Publishing Co. Pvt. Ltd
|
|
Book Title:
|
Advertising: Made Simple
|
Author:
|
Jefkins, Frank
|
Edition:
|
1982
|
Publisher:
|
Rupa Co
|
|
Book Title:
|
Advertising
|
Author:
|
Wright S; John et al
|
Edition:
|
1982
|
Publisher:
|
MC-Graw-Hill Series in Marketing
|
|