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MCM501 : Advertising for Print and Electronic Media

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URL:	https://books.google.com.pk/books?id=C-g9CgAAQBAJ&printsec=frontcover&dq=Advertising+for+print+and+electronic+media+%22book.pdf%22&hl=en&sa=X&ved=2ahUKEwjJxKrg-pf4AhVUQ_EDHQkYCv84ChDoAXoECAcQAg#v=onepage&q&f=false
Description:	Book: Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory

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Description:	The link will provide you information on Advertising techniques

URL:	http://books.google.com.pk/books?id=_sxTkuy_7TcC&dq=Books+on+advertising&printsec=frontcover&source=in&hl=en&ei=CPuxSpbwApeK6gOs48jxCQ&sa=X&oi=book_result&ct=result&resnum=12#v=onepage&q=&f=false
Description:	Book on Advertising

URL:	https://books.google.com.pk/books?id=6J7yDwAAQBAJ&pg=PA12&dq=Advertising+for+print+and+electronic+media+%22book%22&hl=en&sa=X&ved=2ahUKEwjpharu_5f4AhW5Q_EDHXFWBkIQ6AF6BAgHEAI#v=onepage&q=Advertising%20for%20print%20and%20electronic%20media%20%22book%22&f=false
Description:	Book: Ads, Fads & Consumer Culture: Advertising's Impact on American Character & Society (6th Edition)

URL:	https://books.google.com.pk/books?id=vK4SEAAAQBAJ&printsec=frontcover&dq=Advertising+for+print+and+electronic+media+%22book%22&hl=en&sa=X&ved=2ahUKEwjxnIOL_pf4AhUxRPEDHR-uCrg4FBDoAXoECAsQAg#v=onepage&q=Advertising%20for%20print%20and%20electronic%20media%20%22book%22&f=false
Description:	Book: Advertising & Promotion by Chris Hackley and Rungpaka Amy Hackley (5th Edition)

URL:	https://books.google.com.pk/books?id=FkkUEAAAQBAJ&pg=PT7&dq=Advertising+for+print+and+electronic+media+%22book%22&hl=en&sa=X&ved=2ahUKEwjq2oW4gJj4AhXRSPEDHcWhCt04ChDoAXoECAMQAg#v=onepage&q=Advertising%20for%20print%20and%20electronic%20media%20%22book%22&f=false
Description:	Book: Digital Marketing Trends and Prospects

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