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MKT611 : Marketing Research

References

Book Title:

Exploring Marketing Research

Citation:

Zikmund, Babin (10th Edition)

Author:

William G. Zikmund, Barry J. Babin

Edition:

10

ISBN:

978-0324788440

Publisher:

South-Western College Pub

URL:

https://www.amazon.com/Exploring-Marketing-Research-Qualtrics-Printed/dp/0324788444

Book Title:

Marketing Research

Citation:

Malhotra (7th Edition)

Author:

Naresh K Malhotra

Edition:

7th

ISBN:

13: 9780137504879

Publisher:

Pearson

URL:

https://www.pearson.com/en-us/subject-catalog/p/marketing-research-an-applied-orientation/P200000005969/9780137504879

Copyright:

2019

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