Instructor
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Mr. Waseem Ahsan
MBA(Marketing); MBA(Information Systems Technology)
Punjab University Lahore; The George Washington University Washington D.C.
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Understanding Brands-Introduction
Brand Manifestations/ Fundamentals
Brand Challenges
Strategic Brand Management
Brand Vision, Building Brand Vision
Brand Picture, Brand Persona
Brand Contract
Brand Based Customer Model
Positioning, Positioning - Guiding Principles
Brand Extension, Line Extension
Positioning – The Base of Extension, Developing the Model of Brand Extension
Brand Portfolio
Brand Architecture
Channels of Distribution
Creating Value
Co-Branding
Customer Response Hierarchy
Advertising, Sales Promotions, Other Communication Tools
Pricing
Return on Brand Investment
Brand Dynamics
Brand-Based Organization
Service Brands
Brand Planning, Brand Planning Process, Brand Plan
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