Book Title:
|
Brand Asset Management
|
Citation:
|
Davis (2nd edition)
|
Author:
|
Scot M. Davis
|
Edition:
|
2nd
|
Publisher:
|
John Wiley & Sons Inc
|
|
Book Title:
|
The New Strategic Brand Management
|
Citation:
|
Kapferer (5th edition)
|
Author:
|
J N Kapferer
|
Edition:
|
5th
|
Publisher:
|
Kogan Page India Private Limited
|
|
Book Title:
|
Strategic Brand Management ( Building , Measuring, and Managing Brand Equity)
|
Citation:
|
Keller (4th edition)
|
Author:
|
Kavin Lane Keller
|
Edition:
|
4th
|
Publisher:
|
PEARSON
|
|