Book Title:
|
Customer Relationship Management Concepts and Technologies
|
Author:
|
Francis Buttle & Stan Maklan
|
Edition:
|
4th
|
Publisher:
|
Routledge, Taylor and Francis Group
|
|
Book Title:
|
Customer Relationship Management, Concept, Strategy, and Tools
|
Author:
|
V. Kumar & Werner Reinartz
|
Edition:
|
3rd
|
ISBN:
|
978-3-662-55380-0
|
Publisher:
|
Springer-Verlag Berlin Heidelberg
|
Copyright:
|
2018
|
|
Book Title:
|
CRM: The Foundation of Contemporary Marketing Strategy
|
Author:
|
Robert J. Galka & Roger J. Baran
|
Edition:
|
1st
|
ISBN:
|
0415896576
|
Publisher:
|
Routledge
|
|
|