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MKT621 : Advertising & Promotion

References

Book Title:

 Advertising and Promotion

Citation:

 Belch and Belch (12th Edition).

Author:

 George E.Belch & Michael A. Belch

Edition:

 12th

ISBN:

 126415643X

Publisher:

 McGraw-Hill Education, Inc.

URL:

 https://www.mheducation.com/highered/product/advertising-promotion-integrated-marketing-communications-perspective-belch-belch/M9781260259315.html

Copyright:

 2021
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